Fair trade and Forest Garden labels at Natexpo

Players on the organic market often embrace sustainable development as a whole and add other labels to their organic approach to be able to offer products which respect biodiversity, or which give precedence to fair trade practices.

Dedicated to offering the best trade conditions and guaranteeing producers’ rights, Max Havelaar and Solidar Monde are leading Fair Trade companies.

In France, 73% of fair trade products with the Fairtrade/Max Havelaar label are also organic, i.e. a total of around 2,500 references. Protecting the planet also means protecting the people who live on it. Organic farming and fair trade combine these two approaches. The organic label provides strong guarantees in terms of environmental protection, while the Fairtrade/Max Havelaar label factors in economic and social criteria aimed at protecting producers and farm workers and encouraging local development. It additionally adds an environmental pillar which encourages the sustainable management of natural resources, and promotes and facilitates the transition to organic farming.


With thousands of volunteers, Solidar’Monde / Artisans du Monde has been working to change international trade rules since 1974 by way of mobilisation and awareness campaigns aimed at citizens and the sale of fair trade products.

Through a particularly demanding approach, Solidar’Monde’s ambition is to make constant progress, to allow producers, with unique and traditional know-how, to be proactive in their own development:

  • Economic development: minimum price guarantee, pre-financing of orders, bonus for joint projects, sustainable commitment with producers and transparency of the market chain.
  • Environmental protection: reduce the ecological footprint of production, defend biodiversity.
  • Defend social and human rights


In terms of biodiversity, the Forest Garden label is one frequently seen among Natexpo exhibitors. This label, created around 20 years ago, certifies products from plantations that respect biodiversity and social equity.


Guayapi is concerned with complying with the fundamental principles of the Forest Garden Products’ code of ethics:

  • Restore original ecosystems with respect for local populations in their original habitat, in a healthy environment, and thus preserve their traditional culture and know-how within the framework of fair trade.
  • Promote renewal of vegetation in deforested or degraded land and increase the plant and animal richness and biodiversity.
  • Improve land yield and reduce erosion with completely natural methods.
  • Transform intensive chemical production of farms into natural and organic production.
  • Give greater economic value to products from local populations from all over the world.
  • Promote and develop knowledge on sustainable development and citizens’ consumption.
  • Support producers to reach these goals together.


As for Agro Sourcing, their cashew nuts come from their sectors with the “Forest Garden” label in Vietnam. This is one of 15 sectors set up by Agro Sourcing around the world. They allow hundreds of farmers to add value to their products on the European market, which has major benefits for them: higher income, preservation of their land thanks to the conversion to organic farming, limitation of the exodus to large cities by maintaining profitable farming activity, saving biodiversity by keeping traditional farming, etc.


Lastly, the BIOPARTENAIRE® label, which currently features on over 400 products in organic and similar shops, is the result of the association in 2002 of different pioneers in the organic market. At the time, it already had an alternative vision of trade and could not identify with any of the fair trade control systems, which it considered inadequate.

Over the years, the BIOPARTENAIRE® label has strengthened, with a more well-rounded vision and controls at every step, entrusted to a third-party organisation in order to remain neutral. It combines notions of fair trade, contract arrangements, dialogue and corporate social responsibility.


The BIOPARTENAIRE® label is taking part in Natexpo in a collective space which groups together a dozen member brands: Champlat, traditional conserve-maker; Belledonne, bakery and confectionary products; Kaoka and L’Attelier chocolate-makers; Emile Noël, an oil-mill; Lokki, tea-based products, Ecoidées, organic product retailer; Pronatec, importer of raw materials; Bio.K pro-biotics, Arcadie, producer of aromatic and medicinal plants; Elixens olfactory solutions; and La Nef, specialist in ethical financing.