NEW SECTOR !
In 2015, specialist distribution witnessed impressive growth in business volumes, ranging from +16% to +25% according to brand. Mass retail has also become a key player in the sector by developing its organic product ranges and launching new specialist retail brands. Since the beginning of 2016, one organic shop has opened in France virtually every weekday (4 per week).
Major trends :
A great number of initiatives are emerging across Europe in organic product retail: online selling, m-commerce, loose goods, automatic vending, farm shops, packaging-free shops, snacks, etc.
Stores are also adapting their interiors to these changes in consumption patterns whilst maintaining their own DNA, thus developing a quite singular model insofar as being a place to spend quality time, an advice centre and a connected platform. Competition is also just around the corner, with Amazon Fresh due to be launched in the near future in France.
These developments are the first signs of a distribution model which is still trying to find its way between “traditional” organic and “mass market” organic.
Products and services exhibited in the sector: