With a 44% increase in visitors per exhibitor, over 10,800 professionals in attendance, 500 innovations unveiled, and a strong international presence, Natexpo 2025 marks the resurgence of the organic sector, which is seeking to revitalize itself. Held at Paris Porte de Versailles from November 30 to December 2, 2025, the trade show confirms its role as a strategic event where organic industry players meet, exchange ideas, and shape the future.
AN EDITION FOCUSED ON RESUMPTION
Attendance remained high with 10,843 professionals, a stable result compared to 2023. But beyond this figure, it's the visitor-to-exhibitor ratio that is truly impressive: up 44% compared to 2023, a sign of strong engagement from industry professionals. This renewed activity resulted in over 1,000 business meetings organized on-site, fostering valuable exchanges and leading to new collaborations. Approximately one in four exhibitors was participating in the show for the first time, revealing a dynamic entrepreneurial ecosystem.
Florence Roublot Vadé, Director of Natexpo, emphasizes:
The figures speak for themselves, but above all, we felt an energy and a desire to move forward that we hadn't seen for several years. Natexpo is definitively establishing itself as a hub for business and innovation for the entire industry.
A SHOWCASE OF INNOVATIONS: 500 NEW PRODUCTS TO TRANSFORM ORGANIC
Throughout the aisles, exhibitors' creativity was on full display with over 500 innovations showcased in the Natexpo Trophies, the New Products Gallery, and at their booths. Key trends observed this year included:
• More accessible and practical products, adapted to everyday uses.
• A rise in eco-design, reuse and packaging reduction.
• Enhanced commitments on transparency, origin and environmental impact.
These innovations, coming from both pioneering SMEs and large established players, reflect a common desire: to restore meaning, confidence and momentum to organic consumption.
Anne Serrault, CEO of Vit'all+ – Board Member of La Maison de la Bio and the Synadiet testifies:
What a fantastic 2025 edition! It confirmed Natexpo's essential role as a key and structuring event for the organic sector. The pleasure of reconnecting, the richness of the discussions, and the engagement of the many visitors with the innovations all testify to the sector's renewed dynamism: the organic market is revitalizing and heading towards a sustainable recovery!
A STRENGTHENED INTERNATIONAL DIMENSION: FOCUS ON MOROCCO AND MILAN
The 2025 edition marked a decisive opening to the international scene with 25% of exhibitors and 16% of visitors coming from abroad. The Morocco was honored this year, through the“Destination Morocco” pavilion supported by AMDIE(Moroccan Investment and Export Development Agency) and Maroc Bio. The inauguration took place in the presence of Ms. Samira Sitail, Ambassador of His Majesty the King of Morocco to France. Representatives of the Moroccan organic sector took advantage of their presence to actively exchange ideas with La Maison de la Biolaying the groundwork for new cooperation. A significant step that suggests promising Franco-Moroccan collaborations in the months to come.
Within this dynamic of openness, Natexpo will support the organic sector in Milan in May 2026, at the trade fair TUTTOBIO, to increase the visibility of organic products in Europe.
THE SPECIALIST RETAIL VILLAGE: A CATALYST FOR ENCOUNTERS
A true crossroads of the show, the Specialist Retail Village It allowed exhibitors to easily meet key buyers in the organic network. Designed as a space for direct networking, it also hosted a friendly cocktail reception on Monday, fostering informal exchanges and strategic discussions on the future of the specialist network.
Sonam Walterspiler, President of Biomonde – Director of La Maison de la Bio – Vice-President of Synadis Bio, summarizes:
This edition of Natexpo lived up to the current challenges facing the organic sector, with strong sales momentum both in France and internationally. Symbolic of the dynamism of the organic sector in France, the "Little Splash" and "Big Splash," dedicated to innovation, provided an excellent showcase for the entrepreneurs who embody the renewal of our industry over these three days.
KEY FIGURES NATEXPO 2025:
- 10,843 professionals over three days
- +44% more visitors per exhibitor compared to 2023
- 16% international visitors (vs. 14% in 2023)
- + 1,000 business meetings organized
- 25% new exhibitors
- + 500 innovations presented (Natexpo Awards, New Products Gallery, exhibition aisles)
The next Natexpo events in 2026:
September 28 and 29, 2026 • Lyon Eurexpo
May 11-14, 2026 • TUTTOBIO BY NATEXPO INTERNATIONAL TOUR