In the dynamic organic market, the number of independent entrepreneurs is increasing, across the entire value chain and particularly in the logistics sector.
Proximity, the influence of regional know-how, more lasting and egalitarian relationships are the founding principles of these companies and projects led by independents.
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As part of the Bio-Reportages, Bio Linéaires sets out to meet these committed brands that are doing organic.
ELIBIO: the collective brand of independent organic retailers
It was at the end of 2017 that the founding members of ANEB – Biodis, Pronadis et BioCash – have filed the collective trademark “ Elibio » and its baseline “Les Épiciers Bio”, a brand exclusively reserved for members of the association. ÉLibyan was born from the idea of creating a collective brand common to independent stores, with entry-level products at attractive prices to combat the GMS and its growing influence.
The brand usage regulations define the store's commitments in the marketing of products, for promotional actions, advertising campaigns and other commercial approaches.
In an organic distribution landscape that has changed enormously in recent years, the independent stores that initiated the emergence of this sector have demonstrated a certain dynamism by creating this collective brand Elibio.
Find the full report from Bio Linéaires here
The founding members of ANEB
BIODIS: serving independent stores
Biodis
is a human-sized company with more than 30 years of experience in the wholesale distribution of organic products. In 1988, as the organic market slowly began to gain importance in France, Biodis began its business selling organic fruit and vegetables and organic cheeses at markets. It was then asked to supply other sellers and, little by little, became a wholesale company, a leader in the Breton regional market. Located on two sites, at the MIN in Nantes and in Rennes, Biodis has 7,000 references on 10,000 m² of storage, including 4,000 m² of refrigerated premises, 230 suppliers and 80 employees
Today Biodis uses its Breton roots to develop partnerships and reference regional producers and processors to promote local brands.
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PRONADIS: wholesale distribution reinvented
New consumers, new ambitious players from the mass retail sector... In just a few years, the organic retail landscape has changed radically. In order to meet the need for the specialist network to adapt to this new landscape, Pronadis reinvents the wholesale business to become a true specialist in the different types of products it distributes. In-depth work on all segments has allowed them to create direct channels with certain producers
Today, with 8,500 references, segmentation into specialized poles, committed teams who work in a family spirit, a store has the possibility of building a complete and competitive assortment by sourcing only from PronadisTheir ambition now? To transpose to the national level the success that the company has already built in the Southwest.
Find the full report from Bio Linéaires here
Organic Market of Occitanie
Organic Market of Occitanie (formerly BioCash) has been a major player in the distribution of organic products in the Occitanie region since 1993. The 5,000 m2 logistics platform in Vendargues, just outside Montpellier, manages more than 8,000 references in stock and works with more than 300 suppliers. The company also has a solid foothold in the Toulouse MIN. Organic Market of Occitanie supplies shops, restaurants and communities in the regions of Aude, Gard, Hérault, Lozère and Pyrénées Orientales.
It was in 2021 that dynamis takes over BioCash Distribution who becomes Organic Market of Occitanie and thus extends its territorial network to Occitania.