From September 27, 2026, the European framework strengthens the requirements for environmental messages addressed to consumers. For organic professionals, the best preparation lies in clarifying each claim and linking it to appropriate evidence. By Nicolas Philizor • Founder of EmpCo. Since September 27, 2026, Member States…
Natexpo 2026: a business-packed edition, a symbol of a revitalized sector
Natexpo closed its doors on Tuesday, September 29th at Eurexpo Lyon, after two intense days that attracted representatives from across the distribution network. Exhibitors reported exceptionally positive feedback, and several have already announced their return in 2027. The event, held under the patronage of the Ministry of…, focused on decision-makers.
The organic sector is preparing for its major annual event
Meeting in Lyon on September 8th, stakeholders in the organic sector and the organizers of Natexpo presented their priorities and unveiled the initial plans for the trade show three weeks before its opening on September 28th and 29th at Eurexpo Lyon. Lyon, host city and stronghold of the organic sector, according to Sophia Popoff, Deputy Mayor…
What nutrition trends will there be in 2026?
An article from our partner Nutrikeo. In 2026, nutrition trends confirm a fundamental shift: consumers are now seeking a more holistic approach to their health, where food, well-being, and overall balance are part of the same dynamic. In this sense, nutrition is increasingly drawing inspiration from the world of nutraceuticals, and even…
[Expert Views #7] Bernard Ollié, founding president of the Good agency.
This year, Natexpo is launching a new series of content. Its goal: to give a voice to experts in the organic sector, professionals who have been observing market trends for many years and who have valuable insights to share. This month, we welcome Bernard Ollié, founder and president of the Good agency. The network…
Plant-based proteins: evidence of innovative and future-oriented organic farming
An article by Pascale Brousse, founder of Trend Sourcing. Long associated solely with vegetarian diets, plant-based proteins are now establishing themselves as a cornerstone of modern nutrition. Naturally present in legumes (lentils, chickpeas, kidney beans, lupins, etc.), soy, whole grains, oilseeds, seeds, and even certain algae, they offer a sustainable alternative…
La Nef: 40 years of commitment to organic farming
A pioneer of ethical banking in France, La Nef is recognized for the transparency of its financing, which includes only projects with ecological, social, or cultural aims. Founded in the 1980s, at a time when the organic sector was seen as a risky and niche market, La Nef was one of…
Fruits and vegetables: sell better rather than sell cheaper
An article by Chloé Roberge, founder of F&L Consult. In a context where consumers are watching their budgets and margins are under pressure, many stores are still trying to boost sales through promotions or price reductions. However, another approach exists: enhancing the department's value. The…
[Expert Insights #6] Fanny Giansetto, co-founder of Ecotable.
This year, Natexpo is launching a new series of content. Its goal: to give a voice to experts in the organic sector, professionals who have been observing market trends for many years and who have valuable insights to share. This month, we welcome Fanny Giansetto, co-founder of Ecotable. You are the co-founder of Ecotable. What…
[Expert Insights #5] The new presidency of La Maison de La Bio: Christelle le Hir – President of La Maison de la Bio and Christophe Barnouin – President of La Maison de la Bio
This year, Natexpo is launching a new series of content. Its goal: to give a voice to experts in the organic sector, professionals who have been observing market trends for many years and who have valuable insights to share. This month, we welcome the new president of La Maison de La Bio: Christelle Le…
In organic networks, private label brands take on a new dimension
Between aggressive sales tactics, the pursuit of competitiveness, and moving upmarket, private label brands* are undergoing a profound transformation in specialized organic retailers between 2024 and 2026. They are becoming central tools for differentiation, customer loyalty, and the democratization of organic products, as highlighted by a large-scale survey conducted by Bio Linéaires for its latest issue…
Natexpo launches the Business Expeditions by Natexpo International Tour to accelerate the international development of organic companies
Following its initial launch in Milan in May 2026 at Tuttobio by Natexpo during the Tuttofood trade fair, Natexpo continues its international strategy with the introduction of the Business Expeditions by Natexpo International Tour. This new immersive format allows organic food companies to discover high-potential European markets…
[Expert Insights #4] Gaëlle Le Floch, Strategic Insight Director at Kantar Worldpanel France
This year, Natexpo is launching a new series of content. Its goal: to give a voice to experts in the organic sector, professionals who have been observing market trends for many years and who have valuable insights to share. This month, we welcome Gaëlle Le Floch, Strategic Insight Director at Kantar Worldpanel France. Gaëlle…
Natexpo crosses the Alps and establishes French organic products in the heart of Europe
Before returning to Lyon for its next edition, Natexpo is making a stop on the other side of the Alps. From May 11 to 14, 2026, the first French trade show entirely dedicated to organic products will be held at Fiera Milano, at the heart of Tuttofood, a major European food event, under the banner Tuttobio by Natexpo. 22 exhibitors from…
Interview with Thibault Leclerc, director of Biocontact
The Natexpo Trophies recognize the most innovative, useful, practical, and original products on the market each year across seven categories: Fresh Produce, Sweet Groceries, Savory Groceries, Beverages, Dietary Supplements, Cosmetics & Hygiene, and Hidden Gems. As the official media partner of the Natexpo Trophies, Biocontact supports this spotlight on industry innovations. Read the interview…
Reduction in the supply of organic products: the hidden impact
Stable sales figures, declining product ranges — organic products seem to be holding steady. But behind this apparent resilience, some weak signals deserve attention. The latest Circana study reveals a seemingly paradoxical situation: while the number of organic products has continued to decline for several months in supermarkets and hypermarkets, sales figures…
[Expert Insights #3] Guillaume Fiévet, President of the Organic Commission of FEEF and of Savonnerie du Midi
This year, Natexpo is launching a new series of content. Its goal: to give a voice to experts in the organic sector, professionals who have been observing market developments for many years and who have valuable insights to share. This month, we welcome Guillaume Fiévet, President of the FEEF Organic Commission, and…
Specialized organic distribution: a wind of optimism and growth for 2026
Bio Linéaires' 2025 survey, conducted among 22 distributors representing 2,226 points of sale, reveals a sector brimming with confidence. Organic specialty retailers report an increase in customer traffic and a return to volume growth for 2025. The year 2025 marks a turning point, with increased customer traffic…
[Expert Insights #2] Julien Picq, Project Manager for Out-of-Home Catering at the French Agency for Organic Farming (Agence BIO)
This year, Natexpo is launching a new series of content. Its goal: to give a voice to experts in the organic sector, professionals who have been observing market trends for many years and who have valuable insights to share. This month, we welcome Julien Picq, Project Manager for the Out-of-Home Food Service sector at the French Agency for Organic Farming (Agence BIO).
[Expert Insights #1] Pascale Brousse, Founder of Trend Sourcing
This year, Natexpo is launching a new series of content. Its goal: to give a voice to experts in the organic sector, professionals who have been observing market trends for many years and who have valuable insights to share. To kick off this series, we welcome Pascale Brousse, founder of Trend Sourcing. Pascale Brousse, you…
Morocco in the spotlight: a look back at an inspiring edition #DestinationMorocco
For the first time, Natexpo in 2025 hosted a guest country: Morocco, whose prominent presence reflects its growing commitment to structuring the organic sector. Moroccan producers, processors, and institutions gathered to showcase a dynamic market with strong growth potential. A sector…
Organic: Natexpo boosts the sector with a 44% increase in visitors per exhibitor
With a 44% increase in visitors per exhibitor, over 10,800 professionals in attendance, 500 innovations unveiled, and a strong international presence, Natexpo 2025 marks the resurgence of an organic sector seeking revitalization. Held at Paris Porte de Versailles from November 30 to December 2, 2025, the trade show confirms its role as…
Interview with Laurent Mérimé, Head of the Sustainable Organic Sectors Fund at ESFIN Gestion
Hello Laurent, could you introduce yourself briefly: who are you, where do you sell from, what do you do? I was born in Tours and now live in Paris. My professional background as an investor led me gradually into the world of organic farming, which I found fascinating because of its values, and to which I wanted to dedicate myself. It's…
Faire trend forecasts: review & outlook 2025
An overview of the major trends that marked the beginning of the year and a glimpse of those emerging for the coming months. FAIRE is the international leader in the B2B marketplace with over 100,000 brands and several hundred thousand independent merchants in Europe, North America, and Australia. Merchants order…
[Natexpo Headliners] Meeting with Louis Pinot de Villechenon, the new General Delegate of Synabio
At 34, Louis Pinot de Villechenon takes the helm of Synabio. A committed entrepreneur, he co-founded Implicity and the Business Convention for the Climate (CEC). He brings to the organic sector a vision resolutely focused on cooperation, operational efficiency, and innovation. “One thing that struck me upon arriving at Synabio is…”
[Natexpo Headliners] Meeting with Christophe Barnouin, President of BIO VALEURS
Hello Christophe Barnouin, can you introduce yourself in a few words: who are you, where are you from, what do you do? I am from Lyon, president of the Bio Valeurs association, Vice-President of the Maison de la Bio and President of Ecotone. It is a company with a mission on biodiversity, certified BCorp and French and European leader in organic…
Organic: 100% of French regions mobilized at Natexpo 2025, a turning point for the sector
From November 30 to December 2, 2025, Natexpo will bring together organic brands from all regions of France in Paris. This massive mobilization comes at a time when 30% of French people consume organic products at least once a week, in a rapidly changing market. Twenty-one countries will also be present, confirming the strategic position…
The Organic Retailers Village: The epicenter of organic commerce at Natexpo
The Distributors' Village, organized by Synadis Bio (National Union of Specialized Distributors of Organic and Dietary Products), is a must-see at the Natexpo trade show for all professionals in the organic specialty distribution sector. Designed to maximize exchanges and support the growth of the sector, the Village offers a rich program, combining...
Indep, partners of Natexpo
Independence at the heart of the future of grocery stores From November 30 to December 2, 2025, Natexpo will host the Les Magasins du Coin operation, a unique route designed for committed local businesses. To support this initiative, the show is collaborating with the Les Indep Group, which brings together more than 150 independent grocery stores across France. Created in…
[Natexpo Headliners] Meeting with Marie-Cécile Rollin, General Manager of Restau'Co
Hello Marie-Cécile Rollin, can you introduce yourself in a few words: who are you, where are you from, what do you do? Marie-Cécile Rollin, I am the General Manager of Restau'co. I discovered collective catering 25 years ago, first in the hygiene and quality aspect, then in missions related to purchasing and knowledge of the sectors.…

