Micro-trend #9: The rise of bulk The pandemic slowed the growth of bulk in 2020 and 2021, as these areas in supermarkets were closed and consumers opted for 'click & collect' solutions. Nevertheless, at the start of 2020, limiting packaging was the number one resolution of the French[i]. There is no doubt that this…

Micro-trend #7: 'Oildorado', the new oils The repertoire of oils continues to expand, offering a multitude of plant-based options, in the land of cooking historically with butter. In fact, predictions announce a global slowdown in the market for the star of oils, the olive, with global production stagnating at 3.19 million…

Micro-trend #4: The aperitif renaissance While bars, restaurants, and terraces remained closed for many months, the pandemic allowed us to rethink conviviality and taste. The aperitif was THE pleasure break during this period of confinement. Thus, in 2020, savory aperitif products saw an increase of +5.6% compared to…

Micro-trend #1: Covid Care Before the pandemic, naturalness and sustainability were the order of the day, unconditionally. These underlying trends remain present, but for some, the primary need for personal safety has taken over. Faced with an environment perceived as worrying, with contacts deemed contaminating, new reflexes and actions...