More than one in two French people consume dietary supplements. Preferably women (57%), with an average age of 45. While the dietary supplement market grew by 2% in France in 2020, reaching €2,1 billion in revenue, the health crisis linked to Covid has focused expectations: one in two French people say they are more stressed since the start of the crisis and 42% have experienced a change in their sleep*.
The French have therefore turned to natural solutions, and some for the first time – 38% of dietary supplement consumers reportedly used them for the first time in the past year*. Across all products, the selection criteria were certainly economic, but also revealed a heightened demand for natural, additive-free compositions made in France.
Meeting these naturalness criteria, There will be many manufacturers and distributors of certified organic food supplements Natexpo and will share their experience.
Custom manufacturing and plant expertise
France boasts numerous laboratories that have acquired remarkable expertise in the development and packaging of plants, which are great allies in the event of stress- and sleep-related disturbances. Some work on a contract basis, others under their own brands—always certified organic at Natexpo!
Contract manufacturer with strong expertise (“ from flower to bottle ”) in ecological cosmetic and hygiene products, the Science and Nature Laboratory among its brands is Body Nature, which brings together cosmetics, ecological and organic well-being and cleaning products, for home sale. The LFG Laboratory is recognized in the formulation and manufacturing of small and medium series in both dry and liquid forms. Born from a strong demand from Asian customers for the " Made in France ", the company B-Pharma, in Chambéry, manufactures a wide range of supplements with a vast choice of galenic forms, just like the Gefa Laboratory, whose 30 years of experience give it great expertise at all stages of manufacturing.
Established in Provence for two generations, LT Lab is a leading name in herbal medicine. Its range of dietary supplements covers many areas, including relaxation, sleep, and immunity. Among the specialists in organic essential oils is The Saint Hilaire Distillery, located in the heart of Auvergne, which also produces capsules based on essential oils as well as organic bud complexes. Health Vector manufactures the products it sells, including a wide range of supplements and certain specific products (activated vegetable charcoal, spirulina, blond psyllium).
Expert in organic cosmetics and committed player to reconciling economy and environment, Léa Nature Laboratories offer through their Biopur® range of supplements with organic and vegan formulas that fight against stress and promote good sleep. With a range of more than 280 references of food supplements, VIT'ALL+® guarantees optimal transparency and traceability of its products. With its industrial tool based in Valenciennes, The Superdiet laboratory (which is part of URGO) develops, produces and distributes supplements based on natural products and plants. Its brands include Superdiet, Herbesan®, OM3 and Oligocean. Clear Source, in addition to the brands it distributes exclusively in France (Sanitas, Wilson's, Harmony's, Quinton for the dietetic branch), produces supplements under its own brand.
The offer of Ladrôme Laboratory is based around four areas: aromatherapy, phytotherapy (including fresh plant extracts), flower essences and propolis. With over 30 years of expertise in the innovation and creation of food supplements, the family-sized SME Phytoceutic meets all the needs of the family.
Ciel d'Azur Labs, equipped with an ecological building in Mane in Provence as well as a bioclimatic greenhouse, is the pioneer in the promotion of aloe vera in France. Products for external and internal use have become its specialty, in addition to clay treatments. The company Jentschura International, based in Westphalia, Germany, is a leader in the manufacture of alkaline foods through its umbrella brand P. Jentschura.
Specific sectors
The riches of the sea, bees and equatorial flora have given French companies many opportunities to acquire expertise and legitimacy in these sectors which attract many consumers in search of well-being. Working for the recognition and promotion of plants from the Amazon and Sri Lanka in a fair approach, Guayapi thus makes available species such as warana and gomphrena, associated in a “zen” complex.
The Catalyons Laboratory, an expert in trace elements since 1960, manufactures bio-assimilable ionized solutions. Magnesium, zinc and colloidal silver are part of its offering.
Spirulina, a blue microalgae very rich in protein (65%), is generally consumed for the purpose of general strengthening of the body. Its exceptional composition has allowed it to be classified as a superfood. Among the producers of organic spirulina, there are AkalFood, Algosource, Julie's Spirulina, Dihe, which also offers invigorating red ginseng, as well as the microalgae specialist Algosource et the laboratory Health Vector.
On the side of flower elixirs, Elixirs & Co are the most well-known promoters with their Bach Flowers made according to the original method – Clear Source also offers it under the name Korte Phi.
Young family business which will be present at the Natexpo Incubator, the Bio Brothers creates plant-based food supplements, vitamins and minerals, all vegan.
At the heart of distribution
Other well-established players in the organic food supplement market develop their formulas and have them produced by committed partners, primarily in France. Abiocom has been developing and distributing organic products for 11 years through a network of 1600 partner stores. Nutrivie, a well-known brand of food supplements, is part of its catalog. Similarly, Inebios designs and distributes its products made in France, with particular expertise in women's health.
In addition, research since 2008 Alma bio markets food supplements as well as organic and natural products, including G5 silicon from LLR-G5 laboratories. Leading wholesaler for organic stores, Nature Shop distributes 260 French and international brands. Passionate about nutritherapy, the company has also created its own brand with more than 300 references. Natural Distribution has been supplying food supplements to organic specialist stores for over 20 years and also has its own brands (Diet Horizon, Dplantes).
Founded following the association of the two founders of the former Dietaroma Laboratories and the Kallistera company, the company Thera Sana develops and markets flagship brands, such as Dietaroma, Herbes et Traditions and Deva. Very committed to an ecological approach, it also has partner brands Ecover, Yogitea, Quintesens… The company created a training institute in 2018 to meet the needs of its professional clients. Active for more than 10 years in the natural health products sector, Vitalco distributes the brands PhytoResearch, New Nordic, Laboratoires Landais.
Cosmediet is now one of the leaders in the organic and natural products market. Brands like this guarantee a wide range of supplements labeled organic and vegan. Always looking for innovation, NORIA Retail sector has been dedicated to the commercial distribution of food supplements and wellness products in France since 2003.
*Information from Synadiet, the national union of food supplements, based on an exclusive study by Harris Interactive.