Bio Linéaires' 2025 survey, conducted among 22 distributors representing 2,226 points of sale, reveals a sector brimming with confidence. Organic retailers report an increase in customer traffic and a return to sales volume growth for 2025.

The year 2025 marks a turning point, with increased foot traffic for 90% of the storess. Notably, no distributor saw their average basket size decline, which demonstrates a significant improvement compared to previous years. This trend is confirmed by the volumes, which are growing for 94% of respondents..

The fruit and vegetable section remains the sector's main driver, with an average increase of 7,7%. Bulk sales are also reinforcing this impression of recovery: 63% of retailers are up, compared to 40% the previous year. Meanwhile, non-food and dietary supplement sections are showing more favorable trends.

Optimism is warranted for 2026, since 72% of stakeholders report feeling confident and none anticipate a decline in activity.Strategic priorities focus on fresh produce, affordability, local sourcing, and zero waste. FinallyThe sector plans 57 store openings., a sign of a desire for development despite the persistent challenges related to purchasing power and customer loyalty.

Find the full investigation in issue no. 123 of Bio Linéaires (March/April 2026)