Since 2018, a series of multiple and unpredictable crises have unfolded and will last for twenty years: this is Bioflation. But beneath these visible shocks lies a more insidious one: the erosion of the desire for organic products. Yesterday, pioneers transformed fears into innovation. Today, organic products react more than they act. This conference proposes an innovative method to make them desirable again, in the midst of a world of ongoing crises.
