More than ever before, a search for meaning lies at the heart of our lives. In a society and on a planet transformed by the pandemic, our relationship with the world, nature and the household has been shaken up. Our priorities have changed, and sometimes permanently: instead of “back to business as usual” wished for by some people, a new norm is taking root, entailing some profound societal changes. As a result, brands must reinvent themselves. The organic market’s pioneers, such as young companies just launching their business, have been forced to incorporate these new parameters, and all at breakneck pace, in a disrupted environment and with a new temporality.

The product innovations encountered in recent months, and more specifically in the run-up to Natexpo, offer proof of as-yet nascent phenomena: transparency, local sourcing, reuse of by-products, the return of a new and adapted form of conviviality, immunity and public health, home-made products, etc. The 1,350 exhibitors expected at Natexpo will be able to tell you more about these! All of this in a new normal which knows no borders.

Ready to get your diary back in business? We look forward to seeing you from October 24th to 26th 2021 in Paris Nord Villepinte.

Discover in preview the program of the 150 conferences planned. Stay up to date on the latest news from the sectors represented at Natexpo. Immerse yourself in the Natexpo 2021 Trends illustrated by the innovations of the exhibitors.


Download the 2021 Natexpo Trends Book