With 34,7% of its useful agricultural area (UAA) converted to organic, the South Provence-Alpes-Côte d'Azur (PACA) region is three times more committed than the national average (10,4%). This national leadership position makes it a key territory for organic farming and the agroecological transition.
While the national objective is to achieve 25% of surfaces will be organic by 2030, the PACA region already exceeds this target and aims 40% by 2027. In a context where 54% of French people consume organic products at least once a month, the market shows signs of stabilization and renewed interest. 80% of consumers consider that organic farming contributes to the preservation of the environment, a trend which supports the development of committed regional businesses.
At Natexpo 2025, Provençal companies will showcase concrete solutions to maintain this momentum and meet consumer expectations. In 2023, 12% of exhibitors were from the PACA region, thus confirming its central role in the organic sector.
A strong regional commitment to structuring the organic sector in PACA
- A diversity of productions : lavender, figs, honey, organic wines, cosmetic products.
- Around 30% of farms of the region are certified organic in 2023.
- Despite the crisis, the region has been able to keep its surfaces organic, unlike other regions of France where they have declined.
- In 2024, the PACA region had 259 specialized organic stores, representing a total cumulative surface area of 78 074 square meters.
Kristell Gouillou, Communications Officer at Bio de Provence-Alpes-Côte d'Azur:
"Faced with economic challenges, our priority is to support demand for organic products and promote our local expertise. Natexpo is a crucial lever for promoting our products and convincing distributors and consumers."
Organic companies in PACA committed to innovation and tradition
Several major organic players in PACA will participate in Natexpo to represent local excellence:
Discover all the testimonials and companies already registered by downloading the complete press kit.
> Download the complete press kit
