The fair trade market in specialized organic distribution amounts to 266,7 million euros, or a little more than 11,9% of products with barcodes placed on the MSB market, according to Bio Linéaires.
While fair trade used to concern very specific ingredients, such as chocolate or sugar, today it benefits from good representation in many departments, particularly ultra-fresh products.
Labels (Fairtrade Max Havelaar, Bio Partenaire, Fair for Life, Agri Éthique France, Bio Équitable en France, etc.) are an asset and can complement local products: if certain products come from far away, they allow people to live decently from their work while protecting biodiversity with strict specifications.
And this is not incompatible with local sourcing! Nearly 1500 “Origine France” fair trade products were marketed in 2023, 81% of which were organic, according to Bio Linéaires.
Max Havelar will be present at Natexpo Lyon 2024 to promote their Fairtrade Max Havelaar label in France and their mission to raise public awareness about fair trade. Come and meet them!
As for the brands present, Arcadius will present its wide range of spices, aromatic and medicinal plants, dehydrated vegetables, flavorings and additives, and crystallized candied fruits. Arcadie represents 3% of products under the fair trade label with EAN in 2023, according to Bio Linéaires. Their new project: to build their own sailboat to transport their spices from Madagascar by creating Windcoop, the first maritime cooperative for the transport of goods by sail. The first sailing cargo ship will begin construction in 2024.
The Coconut House offers the first 100% plant-based, 100% creamy, and light ice creams made from fresh coconut milk. They are distributors and importers of organic and fair trade products. Their retail range has recently renewed its visual signature for a premium look.
The Trading Post Route is an importer, processor, packager, and distributor of certified organic teas and infusions. The brand brings together more than 120 certified organic (Ecocert) and fair trade (Max Havelaar) teas and infusions: green, black, spiced, rooibos, hibiscus, and mate teas. And available in bulk!
Dagobert Cafés present the only French roasting certified Demeter, 100% organic and 100% fair under the Fair For Life and Max Havelaar label, for a coffee roasted in the tradition and respect for the environment.
The Gardens of Gaia have been importing certified organic teas and herbal teas for 11 years. They maintain long-standing partnerships with suppliers who are as French or European as possible. Their teas are Max Havelaar certified.
The Diois Herbarium has been a wholesale supplier and processor of aromatic and medicinal plants, teas and spices, from organic farming for nearly 40 years. They maintain long-lasting and supportive relationships with their producers and now have more than 1000 customers worldwide. Holders of numerous certifications (AB, Demeter, Fair for Life, JAS, BIOSuisse, etc.), they also offer custom cuts, blends, etc.