For the first time, Natexpo hosted in 2025 a country in the spotlight : the Moroccowhose prominent presence is a sign of its growing commitment to structuring the organic sector. Moroccan producers, processors, and institutions gathered to present a dynamic market with strong growth potential.
Organization / Photo: Nicolas Rodet
A booming Moroccan organic sector
The Natexpo 2025 trade fairThe event, which took place from November 30 to December 2 at Paris Expo Porte de Versailles, hosted a large Moroccan Pavilion organized by... theAMDIE (Moroccan Agency for Investment and Export Development) et Organic Moroccowhere they exhibited 18 Moroccan companies and cooperatives showcasing a diverse range of organic products rich in authentic flavors:
🫒 Olive oil – ATLAS OLIVE OILS
🫙 Capers & Olives – SIMAPA
🌰 Carob – CAROB DISTRIB
🌴 Dates – AFERDOU ORGANIC ESTATE, GHRISS-FERKELA GIE
🌸 Saffron & saffron cosmetics – DOMAINE IRZANE
🍃 Aromatic & medicinal plants – BIOAROMATIC, SOFFI Cooperative
🌵 Argan & prickly pear oils – GIE TARGANINE, MOROCCAN BEAUTY SECRETS, FLORA Cooperative, TIFAOUT Cooperative
🧴 Natural cosmetics – HUILARÔME, NOPALEX
🌹 Rose, rose water & essential oils – ROSE DADES MGOUN Cooperative
🌾 Vegetable oils, Amlou, aromatic plants, pomegranate juice – DISTRIBIO, H2EA
🌱 Cereals, legumes & aromatic plants – VEGETALAND Cooperative
A remarkable Moroccan participation, reflecting the dynamism, quality, and commitment of Moroccan producers in the organic sector. Morocco thus confirms its position as a reliable and competitive partner on the international stage.
Many highlights
One of the highlights of this edition was the official inauguration of the Destination Morocco pavilion, in the presence of Mrs. Samira Sitail, Ambassador of His Majesty the King of Morocco to France, on Monday, December 1st. His presence underlined the strategic importance of the organic sector for the Kingdom and the desire to strengthen partnerships with international players, particularly French ones.
Later that day, Zineb LaghzaouiThe President of Maroc Bio held a inspiring conference around the theme: "The Moroccan organic sector: strengths, challenges and ambitions for the future".
An important speech, for its strategic vision and its openness to international cooperation.
Natexpo 2025 was also a privileged space for dialogue between institutional actors.
The Moroccan organic farming authorities represented by Maroc Bio and AMDIE took advantage of Natexpo to exchange with The Maison de la Bio, paving the way for promising future collaborations between France and Morocco.
A delicious finale: the couscous of friendship
It's impossible to look back on this edition without mentioning one of the warmest moments of the show: the Couscous prepared and served by the Moroccan delegation during the festive evening Natexpo Tchin-Tchin.
A convivial moment enjoyed by all, bringing together exhibitors and visitors around a dish emblematic of the Kingdom. A tasty and authentic way to conclude the celebration of Morocco, true to its art of hospitality and its commitment to sharing.
A message of openness and the future
By giving Morocco a central place, Natexpo 2025 highlighted the importance of international cooperation in building the future of the organic sector.
Between preserved terroirs, ancestral know-how and progressive structuring of sectors, Morocco embodies an inspiring dynamic, geared towards innovation and sustainability.
