From October 20th to 22nd, NATEXPO dedicated a specific area to circular economy companies and technological eco-innovations. Called "the Lab," this space welcomed around forty innovative companies. They presented their new solutions and participated in the competition launched for the occasion. Numerous projects were submitted to visitors for voting and jury review, whether in the fields of anti-waste, eco-design, innovative services, etc.
Among these presentations, one product stood out: the anti-waste nail polish created by Clever Beauty. The winning company won over the audience with its innovative caps that allow users to finish all the nail polish at the bottom of the bottle with a simple click.
This clever system allows you to enjoy 20% more product than a traditional bottle. This zero-waste innovation is part of the company's natural and responsible cosmetics approach, which manufactures its products in France, respecting the environment and animals. Clever Beauty uses bio-sourced solvents made from cotton, corn, and cassava. Its nail polishes are formulated without animal testing, 100% vegan, and free of endocrine disruptors and allergens.