Handcrafted in Normandy, the solid and ethical care and cosmetics of The New World Soap Factory want to be committed and responsible.
This family business has harnessed its soapmaking expertise to create its own ranges in its workshop, entirely handcrafted and by hand. Today, it shares its expertise with other brands and offers custom manufacturing, always using carefully selected ingredients, for solid and ethical, as well as organic and vegan, cosmetic ranges.
For the 3rd consecutive year, they will be present at Natexpo and will make a leap into 2021 the Great Bath !
A look back at their journey with Simone and Fabien JEANNE, founders of the brand:
You exhibited in 2019 and 2020 on a Village stand: what was the face of your company at the time?
Over the past two years, La Savonnerie du Nouveau Monde has been a registered trademark for seven years, but rather confidential, which has transformed into a small business with a human and social face. This is still the case. However, the shaping, which at the beginning of the structure was anecdotal, has evolved into a full-service service, with the startup SAF Cosmétologie created in 2018 to meet new demands.
How did this format present an opportunity for you?
The presence of our structure within the Cosmetics Village gave us the opportunity to measure ourselves against the ecosystem of new solid cosmetics. By making a place for us, Natexpo also allowed us to exponentially increase our contacts for shaping. The requests for SAF Cosmetologie by all types of players on the cosmetics market were quite impressive. It also allowed us to develop the visibility of the La Savonnerie du Nouveau Monde brand in this rather saturated competitive environment.
Supported by Cosmebio of which we are a member, the show has become for us an essential place of exchange to develop with our future customers our know-how and the interest of our production of natural and organic anhydrous cosmetics.
This brought us visibility, and allowed us to benefit from the visibility of a large trade fair to develop.
Today you are exhibiting at the Natexpo Grand Bain: what does this new step represent in your strategy?
To compete with our competitors. It's also an opportunity to have a larger stand to showcase our various activities (manufacturing and own brands), to show that we've evolved despite the difficult period. This will also give us the opportunity to present our new projects...
What impact has Natexpo had on the development of your business?
Mainly new requests for shaping services and meetings with buyers of power plants for our own brand.
Discover the Norman and artisanal know-how of La Savonnerie du Nouveau Monde on their website.