Hello Cyrille Moulin, can you introduce yourself in a few words: who are you, where are you from, what do you do?
My name is Cyrille Moulin and I am the president of the fair trade label BIO EQUITABLE en France. I am also a red fruit producer and market gardener in the Monts du Lyonnais. In 2012, in collaboration with two other fruit producers, we set up a processing unit, Terretic, next to our farms. This unit produces jams, purees, and coulis under our brand. Long committed to fair trade, we initiated and then supported the creation of the Etic Monts Bio group to jointly market our red fruits, strawberries, raspberries, currants, etc. This young producer group has grown from 5 members in 2020 to 17 this year.
The future seems to be brightening for organic.
How are you experiencing it on your side?
We have always been confident in the future of organic products, even though the market slowed down for a while. This has not prevented us from continuing to develop numerous projects, including a store dedicated 100% to fair trade in the central town of our rural area. Thanks to long-term partnerships with our fair trade customers, we have been able to invest and develop our projects. The current market recovery confirms that we were right. Nevertheless, this recovery, mainly in specialized networks, must be continued, particularly to give more space to organic products in out-of-home catering and supermarkets.
What are the BIO ÉQUITABLE en France projects to supportthe sector?
Our label strengthens its support for its members, particularly producer groups. We assist them in calculating production costs, governance, and developing their outlets. A portion of the development fund (a premium paid by fair trade customers) is pooled into a fund managed by the label. This fund finances training and structuring projects. Furthermore, we connect various stakeholders to build new fair trade sectors. For example, we have built a sector that has made it possible to label 100% French fair trade pasta with the brand Priméal.
We are also continuing our efforts to build strong and fair supply chains that illustrate the importance of the link between the different players in providing income to producers and securing supplies.
What do you expect from the next edition of Natexpo 2025?
At Natexpo 2025, our label will have a booth bringing together 10 groups. We will exhibit a wide range of labeled products. The goal is to showcase the richness of the diversity of our producer members. Through this presence, we want to affirm that fair trade is a real lever for the development of organic products. Natexpo allows us to express this ambition.
Your daily organic reflex?
Prepare a good organic meal for family and friends and drink an excellent organic beer labeled Bio Equitable en France (in moderation of course) 😊.
We look forward to seeing you there to share it at our stand.