Hello Damien Sineau, can you introduce yourself in a few words: who are you, where are you from, what do you do?
I am the founder ofALPHANOVA HEALTH, a French company specializing in natural and organic cosmetics since 2008. Our products (sun care, dermo-cosmetics, baby care, etc.) are distributed in specialized organic channels as well as in pharmacies and parapharmacies. Administrator of COSMEBIO for five years, I have also been its President for two years.
The future seems brighter for organic. How are you experiencing this?
I am pleased to see that the specialist circuit is beginning to recover. Recent communications from La Vie Claire, Biocoop, Bio Monde and Accord Bio point in this direction.
This momentum primarily concerns dry and fresh products, while non-food products have been struggling in recent months. Nevertheless, we remain confident. As with food, the recent decline in organic labels in supermarkets could act as a balancing act: consumers seeking choice will return to specialist retailers, which are also placing greater emphasis on more attractive prices. However, in order to revitalize the aisle, retailers must once again expand their offerings to provide consumers with the choice they demand.
What are COSMEBIO's plans to support thethe sector?
Our mission has always been to boost organic cosmetics, regardless of their distribution channel. There is still a huge amount of educational work to be done to ensure consumers understand that only certified organic cosmetics are truly natural cosmetics.
Too many opportunistic actors practice greenwashing, and it is often difficult to distinguish a simply “natural” product from a certified organic product.
This is the objective of our national campaign "Distinguish organic from fake", which reminds us that only the COSMEBIO label guarantees authentically natural cosmetics.
At the same time, with the financial support of NATEXBIO / La Maison de la BIO, we are launching a national poster campaign in organic stores and on social media with a strong message: "You eat organic? Why not do the same for your skin?"
It's important to remember that organic cosmetics were born in organic stores, and this channel has a captive customer base. If all organic food consumers also bought their cosmetics in organic stores, the market could easily double or even triple. At COSMEBIO, we work in synergy with organic retailers to identify the best growth levers:
- Improve the positioning of shelves in the point of sale
- Expand the offer,
- Optimize price positioning.
Thus, COSMEBIO pursues two major missions:
- Raise awareness and attract more consumers to certified organic cosmetics, regardless of the distribution channel.
- Collaborate with organic distribution to boost the health-beauty-hygiene section.
What do you expect from the next edition of Natexpo?
in 2025?
NATEXPO is le An essential meeting place for organic professionals. Its return to the Porte de Versailles should increase its media and political visibility. Beyond meetings between professionals, NATEXBIO asserts itself as an essential vehicle for sharing our commitments and defending our values.
It is also a special opportunity for our members, who can meet, exchange ideas, collaborate, and meet various players in the distribution sector (specialist stores, groups of committed pharmacists, digital platforms, etc.). In addition, in recent years, the show has attracted more international visitors, opening up new opportunities for professionals in the sector.
Your daily organic reflex?
I don't consider myself an organic purist, but when I look at it more closely, I adopt the reflexes on a daily basis because it seems like common sense to me! After a shower with organic shower gel, I start my day with a breakfast of organic crunchy cereal muesli, organic milk and organic coffee. For me, organic is above all a health choice, in the short and long term. It's not just about living longer, but above all about living healthier. And for that, nothing beats organic!