A major campaign to support the consumption of organic products has just been launched by theAgence BIO alongside numerous interprofessional organizations and the Natexbio federation – La Maison de la Bio, with the support of the Ministry of Agriculture*. The challenge for industry players: to stand out in order to maintain strong dynamism and capitalize on their strengths.
Organic gems that stand out from the crowd
In an uncertain context for the sector, some companies are holding their own and posting record growth!
This is particularly the case Cap Bambou, which offers natural alternatives to plastic products in the bathroom, kitchen and childcare sectors. Created in 2018 and based in Ain, the company increased its turnover tenfold in 2021 compared to 2019. After exhibiting at Le Lab de NATEXPO, Cap Bambou is naturally joining the ECO Products / ECO Services sector of the show in 2022 and intends to take advantage of this new edition to continue to " gain notoriety, meet our customers, our prospects, build relationships, partnerships", says Vincent Penel, Sales Director of the company.
Alterosac has followed the same path to success. Founded in 2016, the company specializes in textile alternatives made from linen, hemp, and cotton (bags, tissues, paper towels, coffee filters, makeup remover wipes, etc.) and saw its turnover grow by 300% during the first years (between 2017 and 2018, and between 2018 and 2019). Florence Herickx, the company's director, explains: "We previously exhibited at Le Lab, but given the company's growth, this year we will be at the heart of the ECO Products / ECO Services sector. (…) The show allows us to meet our current customers, meet new ones, but also meet new partners by talking with the other exhibitors at the show. » This has notably enabled the company to continue this dynamic of development by diversifying its clientele with cosmetic brands (Sanoflore) or larger brands (Botanic).
French family successes
More than organic products, consumers now want to favor products of French origin, produced in an eco-responsible manner, with simple ingredients, local know-how, etc. Brands have understood this well, like CDS, a family business based in Drôme Provençale, which designs, creates and manufactures ecological detergent products and natural cosmetic products (Ecobulle Bio, Cosmébulle, Bulle Verte). Created in 1988, the family continues " to imagine and develop innovative solutions that respect the world around us, health and every man and woman " according to Cécile Marcesse, co-manager of the company with her parents.
Now, their eco-friendly home and body products, made in the family business, are widely distributed in a network of organic, bulk and zero-waste stores.
The company has been participating in NATEXPO and still finds it interesting over the years, believing that " It is the unmissable professional event that shapes the bio of tomorrow"
These international brands are betting on the French market
International companies are also showing interest in the French market, such as cookie and cake manufacturers. Farm Brothers, and We love the planet, which offers solid deodorants and sunscreens and which exhibits on the Ecolive stand, an agency specializing in the commercial development of organic producers in France and for export. For this agency, which now has an office in Germany and one in Benelux, and has been present at NATEXPO for more than 10 years with an average of ten brands at each edition, NATEXPO constitutes »An annual event not to be missed! The opportunity to see our producers, but also to meet prospects and above all to take the pulse of the organic market (new trends, innovations, etc.) » specify the founders Gregory Gicquel and Olivier Potaufeux.
Among the many successful brands already announced is Yogi Tea, which makes Ayurvedic infusions with 100% organic plants and spices. The brand has experienced double-digit revenue growth, with a +12,1% increase between 2020 and 2021. Its growth prospects are mainly linked to its second brand. Choice, which arrived in France in 2021 with tea blends and has continued to expand worldwide since its creation in 1989 in the United States. It is enjoying growing success with consumers; within 3 months of launch, it is already listed in more than 500 specialist stores in France, and the company aims to penetrate the entire market in 2022.", says Pierre-Marie Kieffer, Sales Director for France.
Natexpo: a springboard to success
NATEXPO is a partner and contributor to the vitality of these companies, which have seen their turnover grow in recent years and whose development prospects are numerous. The show's teams provide genuine support to exhibitors of responsible, innovative, and successful brands. With six months to go before its opening, nearly 650 exhibitors are ready for the next edition, which will take place from September 18 to 20, in Eurexpo Lyon.
In addition, the show is doing everything possible to welcome young organic companies, which represent 20% of the show, on stand formats allowing them to expand:
- the Nursery which brings together the gems of organic food,
- the Lab which gives a voice to specialists in the circular economy and technological eco-innovations,
- the Cosmetics Village to find the best launches in organic hygiene and beauty,
- the Big Bath to go a little further in the league of the (almost) big boys while continuing to benefit from support.
These innovative companies share the same objectives at NATEXPO: to maintain their relationships with their customers and suppliers, but also to meet new partners to accelerate their commercial development, whether they operate in the fields of food, cosmetics, dietary supplements, ingredients, services, textiles, etc.