Might these be the early signs of a recovery on the organic market at the forthcoming edition of Natexpo? While the proportion of organically certified products in French shopping baskets dropped from 6.5% to 6% in 2022, the latest indicators published by La Maison de la Bio are in line with the data released by the experts at Xerfi: after bottoming out in 2023, the organic market should see higher growth in 2024 (up by 2% to 12.4 billion euros). 

This evolving landscape will be the backdrop for the next edition of the trade show Natexpo, the ‘actor in a supporting role’ to the organic sector, to be held from 22 to 24 October at Paris Nord Villepinte. The sector’s stakeholders will find themselves obliged to adopt new strategies to win over, or win back, consumers. Given this challenge, five speakers, all organic market specialists, convened in Paris on 19 September. Their fundamental roles in addressing the challenges faced by the organic market offer them a broad overview of the market. Appearing were Antoine Lemaire, editor-in-chief of Bio Linéaires, Philippe Laratte, deputy chief executive of La Maison de la Bio, Pascale Brousse, founder of Trend Sourcing and an expert in organic and eco-responsibility trends, Florence Roublot, Natexpo exhibition director and Valérie Lemant, managing director of SPAS Organisation. Together, they analysed the exclusive forecasts for the organic market and offered a sneak preview of the highlights in store. 

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