The tradeshow Natexpo, held at Eurexpo Lyon, France, on 23 and 24 September 2024, once again rose to the challenge by reasserting its role as a key platform for players in the organic sector.
With a more compact format over two days, this edition made for more productive exchanges while maintaining the warm and convivial atmosphere that constitutes the event’s distinguishing feature, according to initial feedback from participants.
A successful show, borne out by the figures
- 2 times more visitors per exhibitor that at the 2022 show. This result bears testament to the pertinence of this new formula.
- 6,287 trade visitors came to explore the aisles of the show.
- 10% international visitors, underlining the growing appeal of the event outside France.
- 700 business meetings took place over these two days: a figure that illustrates the atmosphere conducive to exchange and business that reigned throughout the edition.
Florence Roublot, exhibition director, welcomed these results: “We wanted to create an edition that was even more in line with the needs of our exhibitors and visitors. The feedback we have received shows that we got the job done: people were happy with the quality of their contacts, and the overall enthusiasm reflects the importance of Natexpo in the organic profession’s calendar.”
Productive exchange and welcome conviviality
Exhibitors displayed their satisfaction with the organisation and vitality of this year’s show. Myriam Jourdan, company director at Biodis, said: “The 2024 edition of Natexpo was an overwhelming success, bringing together suppliers and customers in a lively atmosphere conducive to dialogue. The event not only reinforced existing partnerships, but also paved the way to new commercial opportunities.” Separately, Boris Le Goffic, the founder of Endro, explained: “This show allowed us to show our new products to a qualified audience, and once again this year we had a very positive experience. We made a lot of good quality contacts.”
From an international perspective, Tressbrüder, a German exhibitor making its Natexpo debut, signed a substantial contract during the show, illustrating the international importance of the event. Meanwhile, Alexandra Guerrero, France Country Manager at Terrasana, the winner of a Natexpo Award, reacted: “A massive success! This 2024 exhibition exceeded all our hopes, such were the quality of our discussions and the convivial atmosphere at the show. Roll on, Natexpo 2025!”
In addition to the professional meetings, the 2024 edition of Natexpo was marked by moments of socialising and proximity. The operation Local Shops, a new feature this year, organised in association with Bio Linéaires, brought together nearly 70 independent organic outlets, which discussed their practices and future prospects, while also receiving training delivered by Synadis Bio[1] and Diapasonia[2]. The exhibition also saw the organisation of Natexpo Tchin-Tchin, a festive and musical night session open to both exhibitors and visitors, which reinforced the community spirit already in evidence at the show.
Natexpo 2025: a highly- awaited return to Paris
The next edition of Natexpo will be held from 30 November to 2 December 2025, and will see the show make its big return to Paris Expo Porte de Versailles, an iconic venue at the heart of the capital. This relocation will be augmented with highlights and new features aiming to improve the visitor and visitor experiences:
- Le Lab, a space redesigned for start-ups with a day of pitches and a special investor operation shining a light on the eco-entrepreneurs of the future.
- A focus on the Fruit & Vegetable sector, with a hub dedicated to the professionals working in this area and a programme with a rich programme of content.
- “Organic takes to the stage”, a series of theme-driven forums dedicated to the major trends in the organic market, from retail to import-export and from cosmetics to dietary supplements.
- “Organic Deals”, a new exhibition zone dedicated to affordable products to support retailers in their attempts to win over consumers on the lookout for pocket-friendly organic products.
The 2025 edition also promises to maintain its convivial atmosphere, with the return of the festive evening Natexpo Tchin-Tchin and the renewal of the operation Local Shops, following on from its successful debut in 2024.
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[1] Trade Association of retailers specialising in organic products, health food and dietary supplements
[2] Diapasonia is a training organisation specialising in dietary subjects. 30 years of experience. The centre delivers remote training, online training, and organic product sales advisor training.