The Natexpo trade fair, held at Eurexpo Lyon on September 23 and 24, 2024, once again rose to the challenge by confirming its role as a key platform for players in the organic sector.

With a more compact format over two days, this edition optimized exchanges while preserving the warm and collaborative atmosphere that characterizes the event, according to initial feedback from participants.

A success confirmed by the figures

• Twice as many visitors per exhibitor compared to the 2 editionThese results demonstrate the relevance of this new formula.
• 6 professional visitors walked the aisles of the show.
• 10% international visitors, highlighting the growing global appeal of the event.
• 700 business meetings were held over these two days, a figure which demonstrates the atmosphere conducive to exchanges and business which reigned during this edition.

Florence Roublot, director of the show, is delighted: "We wanted to create an edition even more tailored to the needs of exhibitors and visitors. The feedback we received shows that the challenge paid off: the quality of the meetings was there, and the general enthusiasm reflects the importance of Natexpo in the organic professional calendar.".

Fruitful exchanges and appreciated conviviality

Exhibitors praised the organization and dynamism of this edition. Myriam Jourdan, director of Biodis, states: "The 2024 edition of Natexpo was a real success, bringing together suppliers and customers in a dynamic and conducive atmosphere. This event not only strengthened existing partnerships, but also paved the way for new business opportunities.".

For his part, Boris Le Goffic, founder from Endro, Explain : "This show gave us the opportunity to meet targeted buyers in particularly favorable conditions. The experience was positive, thanks to good organization and a more compact but high-quality format."

On the international front, Tressbrüder, a German exhibitor attending for the first time, signed a major contract during the show, illustrating Natexpo's international appeal. Alexandra Guerrero, France Country Manager at Terrasana, winner of the Natexpo Awards, said: “A real success! This 2024 show exceeded all our expectations, as the quality of the discussions and the conviviality were there. We can’t wait for Natexpo 2025.”.

In addition to the professional meetings, the 2024 edition of Natexpo was marked by moments of conviviality and proximity. The operation Local Shops, a new feature this year, organized in partnership with Bio Linéaires, brought together nearly 70 independent organic stores, who exchanged views on their practices and perspectives for the future, while benefiting from training provided by the Synadis Bio[1] et Diapasonia[2]The show also saw the taking place Natexpo Tchin-Tchin, a festive and musical evening open to both exhibitors and visitors, strengthening the community spirit that reigns around the show.

 Natexpo 2025: an anticipated return to Paris

The next edition of Natexpo will take place from November 30 to December 2, 2025, and will mark the show's grand return to Paris Expo Porte de Versailles, an iconic venue in the heart of the capital. This return to Paris will be accompanied by highlights and new features designed to enrich the experience of visitors and exhibitors:

• The Lab, a redesigned space for startups, with a day of pitches and a special investor operation, highlighting the eco-entrepreneurs of tomorrow.
• Focus on the sector "Fruits and Vegetables", with a center dedicated to sector players and a program rich in speeches.
• “Bio Speaks Out”, a series of thematic forums dedicated to major trends in the organic market, from distribution to import/export, including cosmetics and food supplements.
• “The mini organic prices”, a new exhibition area dedicated to accessible products, in order to support distributors in their efforts to attract consumers looking for organic products at low prices.

The 2025 edition also promises to maintain the friendly spirit, with the return of the festive evening Natexpo Tchin-Tchin and the renewal of the operation Local Shops, following the success encountered in 2024.

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[1] The National Union of Specialized Distributors of Organic, Dietary Products and Food Supplements.

[2] Diapasonia is a training center specializing in the field of dietetics. 30 years of experience. Distance learning center – online training – organic product sales consultant training.