Marion ELIE 15st July 2024

In addition, research since 2018 Natexpo is held every two years in Lyon in Auvergne-Rhône-Alpes, in even years.

Why a Lyon edition? The Auvergne-Rhône-Alpes region is a key player in the organic sector: it is the largest in France in terms of the number of processors and the third largest in terms of production. Lyon, as a dynamic and attractive regional capital, is the ideal location to host this event, also benefiting from its proximity to European markets.

Natexpo 2024 will be an opportunity to discover local businesses, illustrating the dynamism and innovation of the region. Nearly 20% of the show is occupied by local businesses, Such as OLD SEED (food products made from ancient grains), ECOCOTTE (natural and ethical cooking accessories), or even DAGOBERT CAFES (Demeter certified and 100% organic roasting).

Zoom in on… the Cluster Bio Auvergne-Rhône-Alpes

The Cluster Bio Auvergne-Rhône-Alpes The Cluster's main mission is to support and promote the development of the organic sector in the Auvergne-Rhône-Alpes region. Created in 2006, the Cluster now brings together more than 270 certified organic companies in the food, cosmetics, and cleaning products sectors.

Missions of the Cluster Bio

The missions of Cluster Bio are broken down into several key areas:

  • Support for economic development: It supports organic companies in marketing, with technical and strategic support (market data, funding research, training, etc.)
  • Structuring the organic sector: Le Cluster Bio works across the entire value chain, from upstream to downstream, to improve organization and collaboration within the sector.
  • Innovation and commercialization: It encourages the emergence of new ideas and supports companies in their marketing efforts, both regionally and internationally.
  • Promotion of organic farming: Le Cluster Bio promotes organic labels and raises consumer awareness of the benefits of consuming organic products.

Initiatives

The Cluster Bio leads various initiatives to boost the sector:

  • Events and meetings: Organization of professional meetings with distributors and networking of industry players.
  • Export support: Support for organic companies at international trade fairs and networking with foreign buyers.
  • Public communication: Launch of the campaign " Let’s consume organic products in the region » to encourage and support the consumption of organic and local products.

The Cluster Bio Auvergne-Rhône-Alpes plays a crucial role in supporting and structuring the organic sector by offering various initiatives to promote and develop the region's organic products.

Find the 17 exhibitors in the Auvergne-Rhône-Alpes region pavilion at Natexpo Lyon. The team Cluster Bio will be delighted to welcome you at stand C48.

For more information on the 2024 edition of Natexpo, download the Journal