After a first stage in May 2026 in Milan on the occasion of Tuttobio by Natexpo At the Tuttofood trade fair, Natexpo continues the rollout of its international strategy with the launch of Business Expeditions by Natexpo International TourThis new immersive format allows organic food companies to discover high-potential European markets and meet qualified buyers at the heart of their ecosystem.
With its Business Expeditions, Natexpo International Tour offers a concrete and operational approach to export development. Each expedition combines the expertise of local stakeholders with targeted meetings to maximize development opportunities.
You’ll find here: Expert market analysis, visits to flagship retail locations, B2B meetings with select buyers, and exclusive networking opportunities for participants. A turnkey package including accommodation and meals allows companies to fully focus on their prospecting and development objectives.
“With Business Expeditions, we aim to offer organic companies privileged access to the most dynamic European markets. Our ambition is to enable them to save time, better understand local expectations, and create qualified business contacts under optimal conditions,” explains Solène Bryon, Director of International Development at SPAS Organisation
In 2026, Natexpo International Tour sets its sights on two strategic destinations in Europe:
- Brussels, on November 17 and 18, 2026, to explore a mature, innovative and highly structured Belgian market. More specifically in Wallonia, where 98,4% of households purchased at least one organic product in 2024.[1]
- Barcelona, on November 25 and 26, 2026, at the heart of a rapidly growing Spanish consumer market: spending reached 3,1 billion euros in 2024 (+8%), driven mainly by fresh fruits and vegetables.[2]
Belgium and Spain are indeed among the key growth markets Natexpo exhibitors for export : 61% are targeting development in Belgium and 44% in Spain.[3]
Organized in partnership with the CCI France Belgique and the CCI France Spain, true relays with local distribution players (Carrefour, Veritas, Colruyt…) these Business Expeditions are part of Natexpo's desire to strengthen support for companies in their international development and to promote trade within European organic markets.
About Natexpo International Tour
Natexpo International Tour supports professionals in the organic sector in their international development through events, business meetings, and immersion programs in key European markets. Following the Tuttofood trade fair in Milan with the Tuttobio pavilion by Natexpo, the Business Expeditions mark a new step in this strategy of opening up and creating opportunities for companies in the sector.
Download the presentation brochure
More information about international events at Natexpo
[1] Apaq-W and Biowallonie
[2] Agence BIO
[3] Natexpo 2025 Exhibitor Survey – 90 Respondents
