By 2027, the turnover of the organic food and cosmetics sectors in France could double from 13 billion euros to 26 billion euros, according to one of the scenarios revealed by the recent foresight study conducted by Credoc and AND International for “NATEXBIO – La Maison de la Bio”, the owner of the NATEXPO tradeshow.
Although the organic food market is now seeing a slight downturn after the exceptional period of 2020, at-home consumption remains up by 11.4% compared to the pre-Covid year of 20191. Consumers are therefore confirming their enthusiasm for organic products, although their expectations are tending to evolve, in particular towards more local, anti-waste and ethical products…
At the heart of this changing context, highly conducive to innovation, 1,800 exhibitors and brands, all players in the French and international organic sector, come together at NATEXPO Lyon 2022. Situated at the very heart of market dynamics, this new edition is, for the first time in its Lyon version, organized over three full days, from Sunday 18 to Tuesday 20 September! This is an exceptional opportunity to gain access, all in one place, to all the latest new developments in organic, and the vitality that drives the sector’s professionals, at the forefront of new consumer trends. With an agile approach, they are capable of adapting and reinventing themselves to shift the boundaries in a market that continues to lead the way.
NATEXPO Lyon 2022: an array of new features to support companies in a changing environment
With its finger on the pulse of market developments, the show has introduced a host of new features this year. In particular, the show is launching two new theme trails to guide professionals through the show: “Local”, to target companies with local commitments, and “Épure”, highlighting the players in the high-end organic cosmetics sector. In addition, in partnership with Ingrébio, NATEXPO has designed an Organic Ingredients Discovery Tour, to spend an hour meeting the key exhibitors in the sector. Five tours are planned, to discover innovative ingredients for cosmetics, dietary supplements, plant-based food, local and “more than organic”.
NATEXPO Lyon also offers a new area dedicated to e-commerce, a business practice that has become essential since the public health crisis.
Innovations in the spotlight
Among the many innovations presented at the show, visitors will discover the winners of the NATEXPO 2022 Awards, which pay tribute to the most innovative, original and useful products launched on the market in the past year. They will also have the opportunity to explore, via the New Products Gallery, the new products revealing the trends of the moment, be they in the field of health, gastronomy, minimalism, or new ingredients.
Organic and eco-responsibility from all angles
This unique BtoB exhibition is the only one to present the entire range of organic products: food, cosmetics, hygiene, dietary supplements, eco-products and eco-services, but also equipment and services for retail and brands, and ingredients… From upstream to downstream, the entire organic, eco-responsible, zero-waste, bulk, local and CSR offering is on show at NATEXPO.
1 Agence Bio 2022