An overview of the major trends that marked the beginning of the year and a glimpse of those emerging for the coming months. 

FAIRE is the leading international B2B marketplace with over 100,000 brands and several hundred thousand independent merchants in Europe, North America, and Australia. Merchants order from thousands of brands on Faire, benefit from 60-day payment terms, free returns on their first orders, and capped shipping costs.

By analyzing retailers' searches and the products highlighted by brands, we identify trends before they become widespread. This mid-year edition reviews the major trends for 2025 and those that continue to generate interest. 

A reminder of the trends highlighted in January

There's joy – This trend celebrates the little pleasures of everyday life. In response to the prevailing uncertainties, consumers are turning to cheerful and colorful objects that bring a touch of lightness to their routines. Whimsical cherry-shaped measuring spoons perfectly embody this joyful and quirky spirit.

Black is black – Make way for exuberance. Inspired by Victorian aesthetics, buyers are seeking spectacular pieces: brocades, matching sets in deep hues, intense cherry reds, and mystical elements. The return of tarot cards, very prominent in April, has reinforced this dramatic and captivating atmosphere.

The call of nature – Well-being is rooted in the choice of raw and responsibly sourced materials. Turkish towels made from organic fibers, natural beauty products, and herbal coffee reflect this desire to care for oneself while respecting the environment. Linen and cotton, always at the forefront of research, attest to this quest for authenticity.

On the road – Searches related to travel and camping have surged since January, and the trend shows no signs of slowing down. Consumers are expressing a desire to disconnect through impromptu getaways to secluded cabins, armed with a deck of cards and a few board games. The key is simplicity and the desire for a genuine break.

After that ? Consumers are asserting their personal style more than ever. Their priority: authenticity, not uniformity. By responding to this demand, you have every chance of making this year a success.