We no longer just want to eat organic, but good food! While health scandals have changed the mindset of many consumers, taste remains a central criterion in food choices, combining pleasure and health. Communication about excess sugar and fat has also borne fruit – particularly via the marker Nutri scoreEating healthy, while choosing taste, has become the new credo.
Similarly, the products " without » have seen their profile evolve. They no longer evoke deprivation, but on the contrary the discovery of new horizons. The fashion of " clean » thus reduces the number of ingredients, in favor of authenticity and minimal processing. It represents the basis of the new minimalisms adopted by more and more French people.
Diets that reduce meat consumption are also popular: one in two French people want to reduce their meat consumption in 2022[1]. This wave vegan opens the field of possibilities and unleashes tremendous culinary creativity, the source of a new hedonism.
In the midst of this healthy, plant-based movement, organic products have their card to play. The multiple innovations presented at Natexpo prove that they know how to seize it. Gone are the days of " sad » organic food, make way for culinary pleasure that is good for you and for the planet!
As for organic and alcohol-free drinks, they're reshaping the aperitif trend, which has seen a resurgence since the pandemic. Through a diverse offering, organic drinks add sparkle to these convivial moments.
Organic, healthy and delicious, the winning trio
The organic actors have already understood the importance of satisfying taste buds in the positioning of their products. The sector is constantly innovating to offer perfectly healthy products, good for health and with remarkable taste qualities.
Producing tasty granolas with a low glycemic index, gluten-free and rich in fiber and protein, such is the mission of the Belgian company Great GranolaThe six breakfast varieties as well as the savory varieties are handmade in their Brussels workshop. The products are available in packaged format or in Bulk.
Looking for healthy cakes for kids to avoid excess sugar and fat? The new Lyon brand Like the Big Ones takes care of it, by offering three cookie recipes (raspberry, chocolate and hazelnut). Less sugar, more fiber and protein, recipes co-developed with the children themselves for totally validated gourmet flavors, that's the secret of this committed brand.
The spread Lin Lov is not only aimed at children, but also at athletes and all active people who want to consume energy-boosting and healthy products. Vegan, organic, made with cocoa beans, flax and sunflower purees, this spread combines good sources of fats (omega 3), proteins, fibers and minerals. Lin Lov also launched three 100% seed purees (chia, sesame, sunflower) in January.
Hello Joya (Green Leaf Company) is putting hemp in the spotlight – joya meaning jewel in Spanish. Although France is the leading European producer of hemp, our country rarely promotes food products. Made in France, vegan, and organic hemp-based products benefit from this plant with exceptional properties, whose cultivation is truly ecological and whose entire parts are used (seeds, flowers, stems). Hello Joya's range of wellness products includes pasta, energy bars, granolas, cookies, infusions, seeds, oil, proteins (for athletes), and dietary supplements. The protein content of hemp seeds allows you to do without meat; its omega 3 and 6 contribute to the prevention of cardiovascular disease. Its products are suitable for athletes, seniors, vegans, vegetarians, as well as those intolerant to lactose and gluten.
If the Belgians' taste for cheese is less well known than that of
Whether French or Swiss, it remains no less real – notably thanks to the tradition of abbey cheeses. This, coupled with this country's strong appetite for healthy food, results in organic and lactose-free cheeses from Danatel, a family business founded in 2003. Aware of the discomfort associated with digesting dairy products due to lactose, the company has developed a range of cheeses without this sugar. To obtain these cheeses, the company adjusts the maturation time or adds an enzyme (lactase), particularly for Gouda and Edam. As for taste, they remain at the heart of Danatel's philosophy. Present in Belgium in the organic network, the brand would like to enter the French market.
Non-alcoholic drinks reinvent the aperitif
The aperitif has experienced a real renaissance since the pandemic. While bars, restaurants, and terraces remained closed for a long time, sales of products for socializing have soared: in 2020, savory aperitif products saw a +5.6% increase compared to 2019.[2].
This re-enchanted moment of sharing has also given birth to new non-alcoholic drinks, the new generation of "sodas", much less sweet, full of benefits and new flavors.
The concentrate gimbers thus brings a smile back to fans of non-alcoholic aperitifs. When diluted with fresh sparkling or still water, the concentrate reveals the full range of its flavors of organic Peruvian ginger, lemon, and spices. Its concentrated form gives it other advantages, since it can also be used in cocktails as well as in sweet and savory dishes. Very low in sugar, providing the anti-inflammatory and antibacterial benefits of ginger, Gimber also has the ability to deacidify the body. It is available in 2 cl, 200, 500, or 700 ml formats.
After a tremendous year of growth in 2021, the young Mayenne company The Ferment Workshop intends to continue its ascent by doubling its turnover in 2022. This fruit kefir specialist is also working on the development of white labels for mass distribution. Made with real fresh kefir grains, using only raw raw materials, without colorings, preservatives, additives or flavorings, these kefirs undoubtedly combine pleasure and health. In addition to its 12 references, L'Atelier du Ferment is relaunching its signature seasonal flavor, Peppermint & Eucalyptus, this summer.
For The Girls of the West, schorle is the refreshing drink to adopt. Inspired by the German Apfelsaftschorle, a blend of fruit and sparkling water, their drinks benefit from a reduced ingredient list: high fruit content, no preservatives, artificial colors or flavors, and little or no added sugar. Six varieties delight the taste buds – tonic or spicy apple, blackcurrant, rhubarb, lemon, and orange. Les Filles de l'Ouest are launching a limited edition in 2022: the Fougueuse Menthe, in partnership with illustrator Solen Debies. A festive and colorful summer treat!
Inspired by Hugo Babey's travels in Lapland and the Amazon, Moksha Soul Drink creates a mix between traditional medicines and recent scientific discoveries, with energy drinks and " vibratory " These sodas from the 21ste siècle – in original or sparkling versions – are unique blends of blackcurrant, blueberry, lemon and a clever mix of spices. With some of the lowest sugar levels on the market, these drinks are 100% healthy, natural and organic.
Innovation always with If V, the first lifestyle drink made with organic maple water. A refreshing, sparkling, and slightly sweet taste (from the sugar created by maple), which contains essential nutrients (8 minerals, 5 amino acids, 7 organic acids, 25 polyphenols, etc.). Sev can be enjoyed at any time of day: in the morning with a squeeze of lemon, at work for a boost, after sports, as an infusion in the evening, etc.
With Brio Mate, mate could become the new summer drink. Sparkling or still, Brio drinks provide the equivalent energy of two coffees, but with a gentler diffusion. And mate has more than one virtue: regulation of intestinal transit, reduction of cellular aging (due to the presence of antioxidants), increased satiety, vitamins A, C and E. Five gourmet varieties are a delight for athletes (including Antoine Griezmann!) and other fans of healthy, energy drinks.
Another refreshing pleasure is the peach-apricot infusion based on rooibos from the Road of the Counters. Created from 100% natural ingredients and cold infusions (the only manufacturing process that guarantees authentic flavors without bitterness), this iced rooibos contains no additives, colorings, or sugar. It is caffeine-free and can therefore be enjoyed at any time of day.
Discover all the organic, delicious and healthy innovations, at Natexpo from September 18 to 20, 2022 at Eurexpo Lyon.
[1] IFOP study – Datalicious – conducted in September 2021 for JustEat.
[2] Iri, 2020, all circuits.
