These Natexpo exhibitors have seen great growth!
From their first stand in 2018 to today, a look back at the wonderful adventure of Morice ????

Hello Jean-Christophe, could you tell us a little about yourself and your background?

I started my career at Danone for seven years in different countries, including Germany and Italy in purchasing roles.
I then worked in B2B sales for four years and founded Morice in 2017, with Damien Meyrignac.

Since your last participation in the show, how has Morice evolved?

The last trade show in Lyon was an opportunity to host a joint stand with Biochamps, with whom we merged in April of this year. We received a great response to the innovations we will be launching starting in March 2025.

What role did the Natexpo trade fair play in the development of your business?

Loyal Natexpo customers since 2018, we haven't missed a single one!
Natexpo is the best trade show for companies looking to expand into organic networks.

Is there a particular moment that marked Morice's history?

There are two key moments in Morice's story:
– Industrialization in 2019, which allowed us to deliver to more than 1500 organic stores.
– The merger with Biochamps in 2024 which gives us the means to achieve our ambitions: to become a leader in plant-based food in France. 

What are your goals and plans for the future of the company?

Continue to innovate, which has been in our DNA since the beginning, and continue our commitment to our farming partners, in order to make the most of the resources of our territories.

Your daily organic reflex? 

We consume 100% organic at home! 

We wish you the same success as them! Join the next edition from November 30 to December 2, 2025 at Paris Expo Porte de Versailles 👇
Request your admission file