The 2025 Natexpo Awards : New initiatives for a more visible, collective and engaged organic sector
June 5
For their 20th anniversary, the Natexpo Awards are bolstering their role as a springboard for organic innovations by adding a new vegan category, a people’s favourite award, and offering greater support to award winners.
In 2025, the Natexpo Awards, organised as part of the Natexpo tradeshow, are celebrating their 20th anniversary. Ever since their launch, they have consistently singled out the most innovative and impactful organic products on the market. To mark this anniversary edition, the event is stepping up a gear with extended categories, a public vote, increased support… and the backing of an impassioned patron, chef Jean-Paul Terrusse, a leading light in the food transition in collective catering.
We have taken the step of bringing a new, collective aspect to the Natexpo Awards, centred around action and dialogue. By highlighting responsible initiatives,inviting input from the public and enlisting support from the retail sector, we are demonstrating our role as a catalyst for organic brands
– Florence Roublot, Natexpo Exhibition Director
The patron of the 2025 Awards: Jean-Paul Terrusse
An ambassador for ‘Cuisinons + Bio’ and the founder of the ‘Référentiel Restauration Collective’ guide, the well-known chef Jean-Paul Terrusse deploys his expertise where professional sphere and citizenry coalesce. With more than 400,000 followers on social media, he contributes to transforming the image and practices of collective catering by demonstrating the synergies between innovation, organic food and on-premises cooking.
FIVE PARTNERS FOR AN EFFICIENT PATH TO MARKET
Winning products will be showcased in a 35.000-copy magazine, and through point-of-sale promotion and a regional action plan.
The winning products will be given preferential treatment in their network of shops.
Winners will be supported in their listing in the catalogue.
Nationwide visibility, presence in nationwide brochures and direct connections with member shops.
Strategic support for distribution to customers, with specific attention paid to promoting emerging brands.
This unique support combination will help winners effectively accelerate their business development and earn greater legitimacy among the sector’s professionals.
RECOGNITION FROM EXPERTS. A TRANSFORMATIONAL LEVER FOR BRANDS
Since their launch, the Natexpo Awards have distinguished hundreds of innovative organic products, some of which have since become go-to products in specialist outlets.
Playing the role of trend barometer, the competition helps identify the weak signals on the market and support the brands that are shaping the organic world of the future.
The judging panel, made up of journalists, retailers and industry experts, examines each entry according to a strict set of criteria: originality, product innovation, consumer benefit, composition, and market potential. To cater to the growing diversity of entries, the jury is likely to be enlarged in 2025 to 12 members.
This rigorous selection procedure underpins the value of the Natexpo Awards, which stand out as a reliable professional hallmark, a lever for market credibility and a development booster for the winners through:
- A display of the winning products at the show entrance,
- Promotion in the official Natexpo publications and social media,
- Exposure through the media and after the show by partner retailers
- Individual meetings with partner networks to facilitate their retail market penetration..
Discover all the testimonials by downloading the full press kit.