2025 Natexpo Awards: New impetus for a more visible, more collective, more committed organic sector
28th May 2025
For their 20th anniversary, the Natexpo Trophies are strengthening their role as a springboard for organic innovations by integrating a new vegan category, a public vote and extensive support for the winners.
In 2025, the Natexpo Trophies, organized as part of the Natexpo trade show, celebrate their 20th anniversary. Since their creation, they have recognized the most innovative and impactful organic products on the market. To mark this anniversary edition, the event is adopting a new dynamic: expanded categories, public voting, enhanced support... and the support of a committed sponsor, Jean-Paul Terrusse, chef and key player in the food transition in mass catering.
We wanted to enrich the Natexpo Trophies with a collective dimension, focused on action and dialogue. By highlighting the initiatives undertaken while incorporating public scrutiny and support from retailers, we are asserting our role as a catalyst for organic brands more than ever.
– Florence Roublot, Director of the Natexpo trade fair
Chef Jean-Paul Terrusse – Patron of the Natexpo 2025 trophies
Chef, “Cuisinons + Bio” ambassador and founder of the Collective Catering Standard, Jean-Paul Terrusse operates at the intersection of the professional and civic worlds. With over 400 followers on social media, it is helping to transform the image and practices of collective catering, demonstrating that innovation, organic food, and home cooking can go hand in hand.
FIVE PARTNERS FOR A CONCRETE MARKETING IMPLEMENTATION
Featured in a magazine with a circulation of 35, in-store promotion, regional action plan.
Priority marketing of winning products in their network.
Support for winners for their inclusion in the catalog.
National visibility, presence in national leaflets and direct connections with member stores.
Strategic support for client outreach, with particular attention to promoting emerging brands.
EXPERT RECOGNITION, A LEVER OF TRANSFORMATION FOR BRANDS
Since their creation, the Natexpo Trophies have distinguished several hundred innovative organic products, some of which have become benchmarks in specialist departments.
A true barometer of trends, the competition helps identify weak signals in the market and supports the brands that are shaping the organic world of tomorrow.
The jury, composed of journalists, distributors, and industry experts, evaluates each application according to a rigorous criteria: originality, product innovation, consumer benefits, composition, and market potential. To address the growing diversity of applications, its composition could be expanded to 12 members in 2025.
This selection requirement gives full value to the Natexpo Trophy, which constitutes both solid professional recognition, a lever of market credibility and a development accelerator for the winners:
- Presence in a dedicated space at the entrance to the show.
- Featured in official media and on Natexpo social networks.
- Press relay and post-show promotion by distribution partners.
- Individualized meetings with partner networks to promote commercial establishment.
Discover all the testimonials
by downloading the complete press kit.