Meet and exchange with industry experts.
The Organic Trends Forum, organised in partnership with Bio Linéaires, offers a programme of short conferences based on dialogue between professionals. Attend the talks with specialist experts on key themes for organic retailers: consumption, retail, loose goods retail, supply chain, trends, packaging…
Conferences programme
Retail and brand trends
2035 projection: what kind of organic shop?
Sauveur Fernandez – Econovateur
Both similar and yet different, and with the gift of ubiquity, the new organic shop, present in 10 years’ time, is driven by “disruptive” principles (hyper local, meta-brand, PUSH PULL attraction, nano-circuits, all about health, etc.). Slow industries and producer-artisan clusters will be the backbone of a new ecosystem, which is already emerging.
2035 projection: new generations of organic brands
Sauveur Fernandez – Econovateur
The organic brands of the near future have adapted in depth to new, now vital markers: fresh and local brands are now the norm, and manufacturing farms are setting up. The “product” brand is evolving towards the “cooking – health – coach” brand. New channels and products are emerging. Innovative ways forward will be laid out.
International trends
The organic market in Europe: recovery after the crisis?
Burkhard Schaer – Ecozept
France is not the only country to have experienced a drop in organic consumption in recent years. But for our neighbours, the organic industry has well and truly emerged from the crisis. In this tour of European organic markets (including Germany, Austria, Switzerland and Italy), Ecozept proposes an analysis of the factors that have restored growth and stabilised the organic market, while proposing an interpretation for the organic market in France: what tools are needed to bring the organic sector back to profit in the long term?
Belgian retail and export: how to deal with alliances?
Mélanie Longin – Sales4bio
A small country brings about change more quickly. Following the upheavals in the Belgian organic market over the past few years, the country is facing rapid and new alliances in organic retail. Are they a source of concern or opportunity for the organic market? We need to take stock of this new situation and anticipate matters for exports.
The organic sector in Belgium in 2023 and forecasts for 2024
Mélanie Longin – Sales4bio
Mélanie Longin will present and comment on the 2023 figures for the organic sector in Belgium, published by Biowallonie and Apaq-w. Despite the number of organic farms and the area given over to organic farming decreasing slightly for the first time in Wallonia since 2000, there was a significant increase in total expenditure on organic food products in 2023: +20.7 % in Belgium and +9.9% in Wallonia. How do things stand in mid-2024?
Consumer trends
The French and organic consumption
Fabien Foulon – Retail&Détail
In this short talk, Fabien Foulon will take stock of the relationship between French people and organic consumption. Using the results from a number of surveys, he will focus on certain concerns and motivations of the French, as well as how their perceptions and practices are changing. A useful insight to help us better understand consumers and identify growth drivers for the organic sector.
Market trends
2024, the recovery…why? How? And for how long?
Bernard Ollié – good-BioAnalytics
In the first half of 2024, the organic network displayed vitality in almost all channels, after the great depression of 2023. This is good news, but it opens several questions.
-What are the drivers of this recovery? What was the impact of the price, the supply and the product category?
-This recovery in the organic network has not bled through to supermarkets, why not?
-And finally … will it last?
Price trends
Why an organic shop should carry out a price audit
Fabien Hennebo – Opti-mix
Today, price is a central concern of shops specialised in organic produce. Your customers are increasingly aware of this, which is why it is essential to have a coherent pricing policy, without necessarily having to be the cheapest! Opti-Mix Etudes can help you with this. Why? How? How much will it cost? See you at Natexpo Lyon 2024.
Loose goods and reuse trends
Loose & Reuse: presentation of the sector’s first economic barometer
Chloé Liard – Cécilia Bourgeois – Réseau Vrac et Réemploi
Designed as a first step in an ongoing analysis and monitoring process, this barometer draws up a representative picture to date of market players (equipment and solution providers, marketers, retailers and reuse operators) and of the various market segments (loose, reuse), as well as the issues and opportunities for economic development by 2030.
Deposit & Reuse: an overview of existing initiatives
Chloé Liard – Cécilia Bourgeois – Réseau Vrac et Réemploi
The reuse of packaging with deposit return systems is becoming increasingly widespread in various retail channels. Which types of product? Which equipment? Which buying journey? This conference will present an overview of what currently exists, particularly in the organic network.
In the meantime, take a look back at the 2023 programme.
