The global organic market
In 2022, the global organic market reached nearly 135 billion euros. Organic agricultural land covers 96,4 million hectares. France no longer ranks ? on the podium of the main organic markets worldwide, dethroned by China whose market is valued at 12,4 billion euros, still behind Germany and the United States.
In 2022, we count: 4,5 million organic producers worldwide, representing a growth of more than 20% compared to 2021.
source: FiBL extension (2022 data)
The organic market in Europe
In 2022, the France is on the podium of the main European organic markets with a valuation of 12,1 billion euros, as well as among countries with the largest organic surface and greater number of organic producers.
Within theEuropean Union, neighboring countries including Germany, Italy, Spain and the Netherlands indicators are green iGermany, Italy, Spain and the NetherlandsThe United Kingdom and Switzerland also show good momentum, with increases of 2% and 5% respectively in their markets. In contrast, Denmark and Finland are seeing a decline.
source: FiBL extension (global and European data 2022) and Agence BIO (European data 2023)
France: market stagnation with potential for growth
After a year 2022 marked by a general decline in organic sales (with the exception of organic wine), the year 2023 shows a stable market value.
The situation remains complex in mass distribution, the only channel to record a loss in value, which is mainly explained by the reduction in the number of organic references offered in stores: it now accounts for 51% of organic outlets.
Despite a context of tension, the year 2024 announces a resumption on organic networks with positive signals : the majority of shopping places are returning to sales growth, the number of store closures is halved and the average turnover per m2 in 2024 passes the 5 euro mark.
sources: Agence BIO (2023 data), Bio Linéaires (2024 data)
Organic cosmetics on the rise
51% of French people consume organic cosmetics and hygiene products. This market continues to grow with new consumers: the majority of organic cosmetics buyers are recent purchasers (77% have been consumers for less than 5 years). Xerfi predicts a 4% increase in natural and organic cosmetics consumption in 2023 and 7% in 2024.
This growth is observed in pharmacies, the primary place to buy sunscreens, facial care products and baby products. 40% of French regularly buy cosmetics in pharmacies and 64% of them are buyers of organic cosmetic products.
source: Cosmebio
Focus on food supplements
A market worth 2,7 billion euros in purchases, a figure that has doubled in 10 years. Two-thirds of French people consume it, and 46% do so several times a year.
Fatigue, stress and sleep disorders affect nearly 2 out of 5 French people. 43% of French people take food supplements to stay in shape, 45% to strengthen their immune system.
Among the most successful food supplements, 64% of the food supplements consumed are vitamins and minerals, 42% are beehive products (honey, royal jelly, propolis, pollen), 30% are Omega 3/6/9.
source: Synadiet
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