Micro Trend No. 1: Liberated Female Intimacy
Femininity taboos (periods, menopause, gray hair, postpartum, etc.) are beginning to be broken to highlight female well-being in its entirety. With the wave of feminism ('Women empowerment') helping, a new generation of cosmetics and food supplements are emerging in this direction, organic or not.
A micro-trend that could overturn our society and liberate a majority of women, when we know, for example, that for 55% of French people, talking about periods in public would be "inappropriate".[I]
The proof in products:
- Organic menstrual cycle, tablets relieving painful periods, by Phytorganic, stand G30.
- Intimate Dermo Spray, soothing and refreshing, by Ballot Flurin, stand E20.
Micro Trend n°2: 'High Wellness'
CBD (or cannabidiol) has been a buzzing ingredient for the past 5 years, and it continues to gain popularity in cosmetics. The promise of multiple effectiveness for this 'panacea' cannabis or hemp plant extract (in addition to its analgesic, antioxidant, and neuroprotective effects, it has soothing, balancing, anti-aging, and anti-inflammatory properties for the skin), combined with a world that is, to say the least, soaring (but in this use, not at all psychotropic), have initiated the trend of 'high wellness'.
The proof in products:
- Sweet Dreams Full Spectrum CBD Oil 15%, made from certified organic hemp + gentle extraction to preserve the entourage effect and therefore the effectiveness of the product, by Alpinols, stand G38.
- CBD Massage Oil, with the use of broad spectrum CBD, with THC extraction by flash chromatography for optimized efficiency, by Alpinols, stand G38.
- Cellular Relaxation CBD Face Serum+, based on an active synergy of CBD + organic hemp oil, by Popular Workshop, stand M2.
- Cremigel Bones Recovery CBD, anti-inflammatory and analgesic cream, by Webonatix, stand F15.
Micro Trend #3: Holistic Wellness as a Way of Life
During the pandemic, with our freedoms restricted, mental and emotional well-being has become a priority. In 2020, for example, cases of major depressive disorder and anxiety disorders jumped by 28% and 26% respectively.[ii]
Since then, solutions for dealing with emotional stress have been effective and multiplying (via gummies, sprays, supplements, drinks, and even podcasts…), as well as those for optimizing our rest and sleep. The ambition is to find peace and serenity at all times, by (almost) any means.
Because with our need to be ever closer to nature and to preserve our environment, a new paradigm of well-being is developing. It is based on the emotional, but also on the spiritual (non-religious), almost esoteric, with a scientific approach. This new holistic, this quest for 'augmented' well-being aims to achieve harmony between the body, mind, soul, and the environment. A physical, psychological, and energetic synergy, with this great whole. A growing phenomenon? Perhaps even already a revolution: in 2021, the social network Pinterest reported a peak: +145% of searches for "increase your vibration," and +60% of searches on "how to protect your energy."[iii].
Towards a rise in ecological, spiritual and collective awareness.
The proof in products:
- Sleep spray with essential oils, by Galeo, stand L31.
- Anti-stress gummies, by Oléanat, stand G15.
- Energy Boost Elixir, food supplement which acts on stress, fatigue and sleep disorders, by Harctic, stand G21.
- Kiri Hodi – Golden Milk, Coconut milk drink flavored with Ayurvedic spices from Sri Lanka, is part of Ayurvedic traditions, a holistic scientific approach promoting mental and physical health, through Guayapi, stand M'156.
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[I] OpnionWy Study for In My Panties, 2021
[ii] 2020, The Lancet study
[iii] Pinterest Predict 2022