In the time of resilience
After several years of strong growth (sales doubled between 2015 and 2020), the organic sector in France is now experiencing a slowdown, with a decline of nearly 5% year-on-year at the end of October 2022. 45% of consumers are buying fewer organic products than before, or are considering reducing their consumption. The main reasons remain rising prices—inflation—and a loss of confidence in organic labels.
But the Xerfi firm, a specialist in sector studies, and the BIO Agency both foresee an exit from the tunnel in 2024.
To overcome the price war linked to inflation, the organic sector is doubling its creativity and awareness, to offer, more than just responsible consumption, conscious experiences.
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