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Today, there are around 2,700 organic specialist shops in France. They generated a turnover of more than 3 billion euros in 2018, an increase of +7.7% compared to 2017. Far less numerous than general food superstores, they managed to account for 34% of the sales of organic goods to French people for home consumption.
During the lockdown, the average spend in specialist organic shops increased by around +55 %, as found by 95 % of professionals questioned in a recent survey initiated by BioLinéaires & Ecozept, supported by Natexbio & Synadis Bio, in partnership with Biopanel. These shops have demonstrated their agility to adapt and provide new services to make life easier for their customers. Nearly 1/3 of the organic shops surveyed have thus set up distance selling systems: click & collect, drive-in, home delivery, ready-made baskets of goods, etc.
Major trends :
A great number of initiatives are emerging across Europe in organic product retail: online selling, m-commerce, loose goods, automatic vending, farm shops, packaging-free shops, snacks, etc.
Stores are also adapting their interiors to these changes in consumption patterns whilst maintaining their own DNA, thus developing a quite singular model insofar as being a place to spend quality time, an advice centre and a connected platform. Competition is also just around the corner, with Amazon Fresh due to be launched in the near future in France.
These developments are the first signs of a distribution model which is still trying to find its way between “traditional” organic and “mass market” organic.
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