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For the last few years, specialist distribution witnessed impressive growth in business volumes. According to IRI/LSA, organic sales grew up by 20,9% in 2017. Mass retail has also become a key player in the sector by developing its organic product ranges and launching new specialist retail brands. In 2017, 265 organic shop has opened in France.
Major trends :
A great number of initiatives are emerging across Europe in organic product retail: online selling, m-commerce, loose goods, automatic vending, farm shops, packaging-free shops, snacks, etc.
Stores are also adapting their interiors to these changes in consumption patterns whilst maintaining their own DNA, thus developing a quite singular model insofar as being a place to spend quality time, an advice centre and a connected platform. Competition is also just around the corner, with Amazon Fresh due to be launched in the near future in France.
These developments are the first signs of a distribution model which is still trying to find its way between “traditional” organic and “mass market” organic.
Products and services exhibited in the sector: