Acts of solidarity are multiplying in the organic cosmetics sector.
Coping with the shortage of hydroalcoholic gel
At the start of this crisis, France quickly faced a shortage of hydroalcoholic solutions, which were essential for ensuring barrier gestures, particularly in the medical field. With the publication of the decree of March 20, 2020, several natural and organic cosmetics companies have quickly redesigned their production lines to manufacture hydroalcoholic solutions.
This is the case of Phytema* which has stopped all its production to focus on formulating hydroalcoholic solutions at a rate of 5 tons per week for the Auvergne Rhône-Alpes region. Roig Laboratories have implemented these same measures. Given their more modest means, a crowdfunding campaign aimed at the general public was carried out to finance this solidarity operation. A large number of companies have mobilized locally, such as the group Léa Nature* which produced and donated 200 kg of hydroalcoholic gel to the hospital in La Rochelle, or the Aroma-Zone brand, which manufactured and distributed 25,000 bottles of hydroalcoholic gel in response to SOS calls from hospitals. The organic cosmetics company Algovital, for its part, manufactured 35 tonnes of hydroalcoholic gel for nursing homes in France.
The solidarity that has reached the organic cosmetics sector has not stopped at the mass production of hydroalcoholic solutions.
Donations to caregivers
Faced with the daily grind of caregivers, many organic cosmetics companies have stepped up to thank the medical profession by donating hygiene and cosmetic products.
Very quickly, moisturizers were sent by a large number of brands (Fleurance Nature, Marilou Bio*, The Happycuriennes, Arc en Sels, Beautiful & Organic* and many others!) to relieve skin problems of caregivers due to the repeated use of hydroalcoholic gel and masks.
Other local donations have taken shape, such as donations of artisanal soaps, shea butters, floral waters, etc. A large number of organic players have wanted to offer cosmetic products to healthcare establishments to thank them for their work and bring them comfort during this complicated period.
Other SMEs and micro-enterprises have mobilized to locally offer masks and protective visors to healthcare establishments that lacked them. (Terre d'Oc, The New World Soap Factory*, FP Mercure* etc.).
On a larger scale, the Cosmebio association mobilized its members to offer natural and organic hygiene and cosmetic products to healthcare facilities across France. Launched on April 6, 2020, this solidarity operation collected more than 23,000 products, which were sent to nursing homes, hospitals, clinics, and COVID-19 patient reception centers.
* Natexpo 2020 exhibitors. View the full list of exhibitors here
