On September 21 and 22, NATEXPO will be the first major gathering of organic professionals since the start of the Covid-19 crisis. This Lyon event will be an opportunity to take stock of an unprecedented situation, which has given a new boost to organic product sales in France.
Indeed, at a time when the French suddenly increased their meals at home, many opted for organic ingredients for cooking. In supermarkets, their sales jumped by +63% in value during the first week of lockdown compared to the same period in 2019, even exceeding the growth of conventional products by +23 points.1In organic specialist stores, the average basket size has also increased significantly over the period, by around 55%, as noted by 95% of professionals questioned during a recent survey initiated by BioLinears & Ecozept, supported by Natexbio & Synadis Bio, in partnership with Biopanel2.
Organic products have largely met the expectations of consumers seeking authenticity, proximity, and quality. For many of them, sourced locally, they have often been less prone to shortages and have managed to meet the needs of emergencies. Once again, they have proven their importance and confirmed their essential place in the market.
In addition, faced with the constraints of lockdown, organic retailers have shown great agility in adapting and providing new services to make their customers' lives easier. Nearly a third of the organic stores surveyed have implemented remote sales systems: click & collect, drive-through or pedestrian, home delivery, standard baskets, etc.
Reflecting this vitality, NATEXPO offers the opportunity to take a comprehensive look at all the new organic and ecological trends, whether French or European.
In a changing market, boosted by the crisis, this show will take stock of current events in organic food, of course, but also ingredients and raw materials, dietary products, food supplements, cosmetics and hygiene, products and services for the home and for people, services and equipment for stores and brands.
1 Nielsen Study 2020
2 BioLinéaires EcoZept / Natexbio and SynadisBio survey / data from 933 stores collected and analyzed.
NATEXPO: the place to find out everything about new trends
A true support tool for all players in the sector, NATEXPO allows brands and distributors to better understand market developments, particularly with the Covid-19 crisis, which has disrupted the landscape. Visitors will discover how specialist stores have quickly adapted to an unprecedented situation. According to the recent survey supported by Natexbio and SynadisBio, 31% of them have implemented new remote sales services in record time.
The survey also reveals that, given the context, 83% of specialty stores have called on new suppliers to supplement their supplies. 65% of them have strengthened their ties with manufacturers by approaching new processors. Organic stores have also strengthened their ties with the agricultural sector, recruiting new agricultural suppliers (28%) as well as new local producers (12%). Proximity is also an issue during this crisis, with 56% of organic distributors having recruited new local suppliers.
Source: Survey initiated by Bio Linéaires and Ecozept, supported by Natexbio and Synadis Bio, in partnership with Bio Panel. Data from 933 stores collected and analyzed.
10,000 visitors expected and 600 exhibitors already registered
To date, nearly 600 exhibitors have confirmed their attendance at this essential event for French and European organic players. NATEXPO is still awaiting further exhibitor registrations and hopes to welcome 680 exhibitors and more than 10,000 visitors.
After these long months of atypical professional relations, NATEXPO will finally allow organic stakeholders to meet and exchange ideas. To ensure the event takes place in the best possible conditions of safety and comfort for exhibitors and visitors, the organizers will implement all the health measures necessary for the current context.
