The global organic market
In 2022, the global organic market reached nearly 135 billion euros. The organic agricultural area amounts to 96.4 million hectares. France no longer ranks on the podium of the major organic markets worldwide, eclipsed by China with a valuation reaching 12,4 billion euros. Germany and the United States still remain on the top 2.
In 2022, there were 4.5 million organic producers worldwide, representing an increase of more than 20% compared to 2021.
Source : FiBL (2022 data)
The European organic market
In 2022, France ranks on the podium of the major organic markets in Europe with a 12.1 billion euros valuation as well as one of the countries with major organic farmland and producers.
In Europe, Germany, Italy, Spain and the Netherlands are among the neighboring countries whose market indicators are showing positive signs. The UK and Switzerland are also performing well, with increases of 2% and 5% respectively in their markets. Denmark and Finland, on the other hand, experienced a decline.
Source : FiBL (2022 data) and Agence BIO (2023 European data)
France: market stagnation with potential for growth
After a general decline in organic sales in 2022 (except for organic wine), the market remained stable in value terms in 2023.
Organic sales in supermarkets remain complex, the only retail channel to record a loss in value, mainly due to the reduction in the number of organic references available in stores: supermarkets now account for 51% of organic outlets.
Despite the tense context, 2024 heralds a recovery in organic networks, with positive signs: most buying outlets return to sales growth, the number of store closures is halved, and average sales per m2 in 2024 exceed the 5,500 euro mark.
Sources : Agence BIO (2023 data), Bio Linéaires (2024 data)
Organic cosmetics on the rise
51% of French people consume organic cosmetics and hygiene products. A market that continues to grow with new consumers: the majority of organic cosmetics buyers are recent buyers (77% have been consumers for less than 5 years). Xerfi predicts an increase in the consumption of natural and organic cosmetics by 4% in 2023 and 7% in 2024.
This increase has been observed in pharmacies, the first place of purchase for suncare products, facial care and baby products. 40% of French people regularly buy cosmetics in pharmacies, 64% of them buy organic cosmetics.
Source : Cosmébio
Focus on dietary supplements
A market worth 2.7 billion euros, a figure doubled in 10 years. Two-thirds of French people consume these products, 46% of them several times a year.
Fatigue, stress, and sleep disorders affect nearly 2 out of 5 French people. 43% of French people consume dietary supplements to stay in good shape, and 45% to strengthen the immune system.
Among the most successful dietary supplements, 64% are vitamins and minerals, 42% are bee products (honey, royal jelly, propolis, pollen), and 30% are Omega 3/6/9.
Source : Synadiet
