The global organic market
In 2021, the global organic market reached nearly 125 billion euros. The organic agricultural area amounts to 76.4 million hectares. France ranks on the podium of the major organic markets worldwide, behind Germany and the United States, with a valuation reaching 12.7 billion euros in 2021.
In 2021, there were 3.7 million organic producers worldwide, representing an increase of 4.9% compared to 2020.
Source : FiBL (2021 data)
The organic market in France: getting better
The organic market has gone through a complex period, marked by an economic situation below the habits of recent decades. Consumers have had to face inflation and a loss of purchasing power, leading to a decrease in the share of certified organic products in their baskets – from 6.5% to 6% in 2022. The lack of readability of labels has also contributed to an erosion in the organic plebiscite.
However, positive signs are emerging more and more strongly. Market growth of +2% is forecast for 2024. In 2023, 76% of specialized organic stores noted an increase in footfall and 47% an increase in the average basket. At the level of specialized organic stores, the dynamic returns to +7.1% with stable inflation since the first quarter.
Large retailers also share this optimism, with a stabilization of the decline in sales of organic products.
Source : Agence Bio, Xerfi, Bio Linéaires
What about our European neighbors?
In 2022, France is the top organic country in the EU in terms of surface area, ahead of Spain and Italy. However, it ranks 13th for its share of cultivated organic farmland. The European Commission aims for a significant increase in organic surfaces in the EU with a target of 25% by 2030. On the French side, the goal is set at 18% by 2027.
France is not the only country experiencing a decline in its organic market in 2022: the German market decreased by 3.5% compared to 2021, and the Finnish organic market declined by 8%.
At the same time, the Spanish organic market grew by 3.8%, and the Swedish market increased by 2.5%, driven in particular by direct sales and out-of-home consumption.
Source : Agence BIO
Focus on organic cosmetics
51% of French people consume organic cosmetics and hygiene products. A market that continues to grow with new consumers: the majority of organic cosmetics buyers are recent buyers (77% have been consumers for less than 5 years).
Xerfi predicts an increase in the consumption of natural and organic cosmetics by 4% in 2023 and 7% in 2024.
Source : Cosmébio
Focus on dietary supplements
Nearly 60% of French people consume dietary supplements. 40% of these consumers are recent, having started in the last 2 years.
Fatigue, stress, and sleep disorders affect nearly 2 out of 5 French people. 43% of French people consume dietary supplements to stay in good shape, and 45% to strengthen the immune system.
Among the most successful dietary supplements, 64% are vitamins and minerals, 42% are bee products (honey, royal jelly, propolis, pollen), and 30% are Omega 3/6/9.
Source : Synadiet
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