Thanks to its spaces like the Nursery or Cosmetic Innovations VillageNatexpo is a fantastic springboard for small businesses. These businesses, limited by their limited budget at the start of their activity, benefit from exceptional visibility at a low cost thanks to these spaces and thus have the opportunity to make their first commercial contacts. It is also a way for them to discover market innovations and to discuss between brands.

Once launched, companies often return to other, larger stand formats to recreate their universe and create their own scenography. They continue to develop partnerships year after year thanks to the numerous visits from distributors and suppliers that take place at Natexpo.

Focus on three great successes.

Omum, the brand for pregnant and breastfeeding women

WhenOmum exhibited for the first time in 2013 in the Cosmetics Village, it was a very young brand with 4 products – it has 15 today: “ The village stand is a real opportunity for taking your first steps in sales. It's a good way to make yourself known, meet buyers for the first time, and present your range. The village is visited by a large number of visitors, who come here to spot trends and "feel" how the market is evolving. " explains founder Marie-Pascale Ballet. Seven years later, the brand is still exhibiting, on a co-exhibition stand in order to share certain costs, but with a larger space allowing it to faithfully showcase its world and to welcome the growing number of visitors in a privileged way.

« Natexpo is more than a B2B trade show, it's a sector meeting place... It's an opportunity for us not only to meet the majority of our customers in 2 or 3 days, to convince new resellers, but also to cultivate our network within the ecosystem. Talking between brands, meeting new service providers, listening to trends... Bravo Natexpo! ».

CoZie: a bulk machine tested and approved at Natexpo

CoZie, is an ecological concept of reusable and refillable bottles, deposited for 1,50 euros. To take its approach further, the team was the first to develop a patented bulk cosmetics machine, the Dozeuse – a unique model in the world. In stores equipped with the Dozeuse, customers choose the 30, 50 or 100 ml bottle. They then fill it with the bulk machine with the formulation they want: facial care, body lotion, hand cream… The device then weighs the filled bottle and provides a label with all the legal notices. Once empty, the bottle is returned to the store – it goes to one of its washing centers, where all cosmetic hygiene conditions are ensured. The customer takes a new clean bottle and the loop starts again!

CoZie's participation at Natexpo, first in the Cosmetics Village and then on a larger stand, allowed visitors to discover and observe the operation of its machine - the company also received the Natexpo Gold Trophy in the Cosmetics and Raw Materials category in 2018, which attracted an even greater flow of visitors. Natexpo was a great accelerator for us, to make ourselves known and demonstrate our bulk machine." the founders emphasize, "Our reputation in the organic world has been boosted thanks to Natexpo. Meeting more than 100 points of sale per day, potential resellers, with whom we have the opportunity to build a personal relationship while promoting our brand, is simply unique!" »

Too Fruit: a brand that’s on the rise, on the rise…

The organic cosmetics brand for children Too Fruit started with participation in a nursery stand in 2018 at Natexpo Lyon, then on a larger stand in 2019 in Paris, thanks to its growth and evolution.

For Katell Perrot, founder of the brand, “ Visiting the nursery ensures that many key accounts come to see the new products. This therefore guarantees visibility. Following its participation in Natexpo, Too Fruit was able to develop partnerships that greatly contributed to the brand's success in organic distribution. Too Fruit is now a team of 9 people, more than 40 references, 4 new products per year, more than 1000 partner points of sale, and more than 50% growth in organic products continuously for 2 years. We are returning to Natexpo in 2020 and are very confident ! ».