The organic market has experienced strong growth for more than 10 years and recorded double-digit growth between 2015 and 2020. In 2021, after a remarkable peak during the Covid period, we are seeing a slowdown in this dynamic – correlated, among other things, with a drop in overall household consumption and organic product listings in supermarkets.
The issues raised by this sector are at the heart of the concerns of citizen-consumers: short circuits, producers, naturalness and health are the cardinal points of responsible consumption. Organic food players remain mobilized. Fair pricing, innovation, and the opening of new markets are the levers being used to fulfill their founding mission: to enable as many people as possible to consume products that are healthy for themselves and the environment.
The NATEXPO Trophies reward the most innovative, original and useful organic products brought to market over the past 12 months. This edition received nearly 240 applications, 21% more than in 2020! The judges selected 17 winners, including one international special mention in eight categories:
- Fresh products,
- Sweet grocery products,
- Savory grocery products,
- Drinks,
- Dietary supplements,
- Cosmetics and hygiene,
- Products and services for the home and the person,
- Equipment for stores and brands.
The candidate products were presented, tested and tasted by a jury of experts, made up of professionals from the sector and Junior Enterprises, as well as journalists from the specialist, professional and general press.
The winners were announced on June 3, 2022 and will be awarded on Sunday, September 18 at NATEXPO Lyon 2022 during the NATEXPO Trophy Award Ceremony.
Isabelle Martinet, Journalist, member of the NATEXPO Jury since 2018, underlines:
“Participating in the NATEXPO Trophies Jury really means seeing the evolution of the organic trend through the offerings made to consumers, because every year, we are there to give our point of view on innovations. All the jurors come from different fields and backgrounds, so each has their own criteria, and it's very interesting to compare the different points of view. Of course, being part of a jury is always a bit tough because you have to make choices. But there are inevitably products that stand out and are more innovative than others. The fact that they are organic is normal since that's the basic criterion for selection. But then, the products also have to be innovative and have a real benefit for consumers. This year, we selected products that, in our opinion, were truly innovative in their use, composition, and interest for consumers, and if possible with a rather short list of ingredients.” We are in fact much more sensitive to the composition and we look more at the number of additives than before, this is part of the evolution of our criteria, which is part of a general trend."
Discover the jury's opinion as well as the winner's message for each award-winning product: