Increasing consumer enthusiasm for organic products has encouraged leading brands to flesh out their ranges and extend their sections. Innovation is rife in this dynamic segment among both national brands and private labels. The latter enable retailers to convey their values, drive customer loyalty and offer a more affordable range: private label products are on average between 15 and 30% cheaper than national organic brands.
Natexpo has introduced the Private Label trail to help visitors spot exhibitors offering products available as a white label: come and meet them!
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