“Zero waste” emerged in the 1980s in California with the idea of consuming more smartly to eradicate nearly all our waste. Today, zero waste is one of the most efficient ways of protecting the environment. It can be applied on a range of levels, in particular in how we choose to consume products.
Offering money and time savings: shopping with your own jars or making your own cleaning products are the new reflexes becoming established in households today. Packaging-free, meanwhile, begins with shopping in stores offering products in bulk or loose. And this is where producers and manufacturers have a role to play.