Organic cosmetics is showing its dynamism and is distinguished by a sharp increase in participation in Natexpo (+10% versus 2019). Historical companies in this sector such as Phyt's as well as young companies will exhibit to promote their products and concepts. The international association Natrue will also be present at the show.

Beautiful creations, combining authenticity and ecology, will make this market sparkle in constant search of innovation: solid products (including sunscreens), powder cosmetics, ergonomic formats, natural and sensory formulas... Come and discover them!

 

Young gems at the Cosmetics Village

The Cosmetics Village welcomes young companies offering creative and innovative ranges. Thanks to this springboard, they benefit from an entry point into the market and new visibility, under preferential conditions.

Will be there Powder, a brand of 100% natural and organic powder hair care products. Using plants and minerals with remarkable properties, some of which are widely used in Ayurvedic medicine for their "magical" benefits for hair, Powder will be presenting its new treatment mask at the show. DIY workshops will explain how to use these new generation masks.

For people with sensitive skin or skin damaged by bad weather, pollution or detergents, Chanvria has developed a unique range of dermo-cosmetic treatments based on 100% virgin organic hemp oil. Its flagship product: Organic Hemp Hand Cream 50 ml.

Scheueur and Le Scao, whose innovative multipurpose cleaning cream, used neat or diluted and which also works for the dishwasher, is shaking up the cleaning products market, will present its range of superfatted soaps for all skin types. Its household products have been developed from a clever patented composition of mineral salts from the Mosheim region, historically developed by Guy Scheuer, and COSMOS-certified soaps.

 

We dive into Le Grand Bain

The Big Splash, Natexpo's latest offering, helps small businesses grow in the organic market. It is open to all businesses that meet the Village eligibility criteria and is offered to exhibitors capable of entering the big leagues after two participations in the Nursery or Cosmetic Village.

Thus Breton society Captain, after two participations in Paris and Lyon, was able to refine its strategy and better identify its strategic areas of activity: its Capitaine © brand in B to B and its white label positioning. With its offer for men (soap, beard oil, solid deodorant, soap dish, etc.), its beautiful range of soaps and its various accessories, Capitaine reinvents elegance in the bathroom, tinged with references to the nautical world.

 

The boom in solid formats

Increasingly in demand, solid organic cosmetics are seeing their offering expand, with great innovations and new features. Like before reinvents the sunscreen product with a mineral cream in solid format with moringa oil – practical, ecological and innovative. The sunscreen powder of UV Bio is both a sunscreen and a complexion-evening powder. It benefits from a 100% natural composition based on jojoba oil, shea butter, and rice powder, as well as mineral filters. A silky texture and a matte finish for high protection!

Versatility is also becoming a strong trend: the “solid balm that does almost everything” from Beauty Garden, made from purple carrots from his garden in Corrèze, intensely nourishes all parts of the body: face, lips, feet, elbows, dry ends... It is suitable for the whole family, from 3 years old.

The brand's 18-plant solid shampoo Ayurveda (distributed by The Natural Secret) is inspired by Ayurvedic medicine, with a synergy of revitalizing plants. Vegan, it is handmade in Provence. After the shampoos, come the solid conditioners. Belize offers one with the delicate scent of cotton flower. Made with plant butters, wax, and hemp oil, this conditioner cares for all hair types. Its plus: its ergonomic shape allows it to be used like a comb (two strokes are enough). It is applied wet to towel-dried hair. Leave on for a few minutes, then rinse.

Solid makeup remover with jojoba and grape seed oil from Lamazuna removes the most stubborn makeup while taking care of the skin of the face and the eye area. Its half-sphere shape allows it to be rolled over the face. The solid makeup remover from Around the Bath Gently removes all traces of makeup. This fragrance-free solid oil combines jojoba, castor, and avocado plant oils to cleanse and nourish the skin.

 

Beehive products in cosmetics

Beehive products find a great application in organic cosmetics, thanks to their high nutritional power. Based in the Landes, Apisens offers products made from natural and local ingredients, enriched with honey, propolis or pollen. Two beautiful face and body ranges have been created.

With more than a hundred references in well-being, beauty and hygiene, propolia is an expert in cosmetics incorporating ingredients from the hive.

 

Natexpo has its own fragrance

This year, The Sevessence Perfume House, will exclusively develop a fragrance in partnership with Natexpo that will be distributed in the VIP club and press area. This olfactory signature is made exclusively from natural raw materials – and in compliance with the Ecocert Parfum d'Ambiance specifications.

 

Cosmebio animations

The Cosmetic Innovations Forum is a space where events will take place around cosmetic innovations, in partnership with Cosmebio, the professional association for ecological and organic cosmetics. On the agenda: brand launches, super-ingredients, perspectives and trends for 2025, alternatives to plastic, certifications, solid cosmetics, etc. To discover the full program, click hereA real hotbed of discoveries in organic cosmetics of today and tomorrow!