Hello Didier Perreol, can you introduce yourself in a few words: who are you, where are you from, what do you do?

Born in Ardèche, son of a farmer, self-taught, a man of the field and action, I am committed to advancing the world of organic farming, drawing inspiration from my philosophy of life. 

Very early on, I was made aware of the importance of healthy eating and respect for the environment. These values ​​gave me the impetus to launch into entrepreneurship, with a clear idea: to reconcile innovation and protection of the planet. In 1988, I founded Euro-Nat, which became Ekibio, a 100% organic company, and since 1989, with the brand primeal, we introduced quinoa to Europe, opening the way to new ways of consuming it.

Today I am president of the SYNABIO, the union of organic food processors, whose raison d'être is the development of demanding, coherent and sustainable organic products.

The future seems brighter for organic. How are you experiencing this?

Demand for organic products is picking up again, and that's excellent news. But this recovery shouldn't make us let our guard down: vigilance remains essential, particularly on the political front, where headwinds could slow our momentum. We must reaffirm organic products as a trusted solution for consumers looking for healthy and sustainable products.

This revival must be the priority of the French organic sector, from the agricultural upstream to distributors. It is essential to mobilize all stakeholders, particularly large retailers, which have unfortunately withdrawn from organic in recent years. The development of our sector requires a strong agricultural upstream and we must restore visibility to our farmers, promote their harvests, and guarantee them solid outlets. This is where the future of organic farming lies, and it is only by working together that we can ensure organic farming has a sustainable future!

What are Synabio's plans to support thethe sector?

Sharing value in organic sectors is a fundamental issue. All the links in the chain—producers, processors, and distributors—must generate sufficient income to live off their work and invest. We will launch a study on the subject in partnership with the Foundation for nature and people. Furthermore, we are continuing to roll out BioED, our CSR label, which we will be rolling out with our SYNADIS BIO partners in organic stores. Not to mention the rollout of our services: support for commercial negotiations, market monitoring, quality and regulations, etc.

What do you expect from the next edition of Natexpo?
in 2025?

First of all, I expect a spotlight on the ecosystem of organic companies : to show how they are structured, how they evolve, and above all, how they provide sustainable solutions for the future. It is also an opportunity to reflect the innovative strength of our members, whether it is new products or more environmentally friendly approaches.

Natexpo is a place where organic comes to life, where stakeholders meet, where ideas circulate. I hope to attend, as every year, an edition that brings people together, inspires, and makes us want to do even better. Organic is constantly reinventing itself!

Your daily organic reflex?

Every day, I keep this goal in mind: to achieve a 100% organic agricultural transition!