admin July 2, 2018

In the movement towards health and greater awareness, animal welfare is at the forefront, with the need to find solutions. Our Western societies have indeed reached a peak in red meat consumption (and therefore pollution and soil depletion), with one billion cattle being farmed worldwide in 2015.[1].

Faced with the unbearable images of animal abuse, the reaction is swift: the 'vegan' (non-consumption and non-exploitation of animals) and vegetarian waves are growing rapidly, especially among those under 30.

  • Digital Buzz: #vegan, more than 60 million posts on Instagram
  • Mass conversions: followers x10 in 10 years in the UK[2]
  • 40% of French people claim to be flexitarians, that is to say, they are looking for alternatives to animal products12

Beyond the 'animal welfare'/'cruelty-free' claim, industries across the world are rapidly reinventing themselves in plant-based ways. This new paradigm, also called 'plant-based' in English-speaking countries, extends from cosmetics to pet food and leather.

Plant-based proteins are gradually being used in all recipes, including those of the ham kings. Even junk food is rethinking the burger, which is becoming meatless: like the McVeggie by McDonald's in 2017, or Beyond Meat, distributed at Whole Foods and Disney.

Organic brands are of course the leading figures of veganism.
In food, as in cosmetics, we are seeing a lot of packaging bearing the label 'vegan'. Culinary-wise, we are now moving away from the principle of the alternative, to develop a new gastronomy in its own right, that of a glamorous and appetizing approach to plant-based and/or raw foods. This leads us towards new taste alchemies, such as 'frawmagerie', 'vegan vromage' and even plant-based foie gras (faux-gras). The starred chef Alain Passart clearly paved the way 15 years ago!

Plants are no longer an alternative, but an El Dorado of the sensory and sustainable.

PROOF IN PRODUCTS

Food:

  • Vég'gras, substitute for vegan foie gras, by Senfas 
  • Mayonnalg, 100% plant-based and gluten-free, by Algue Service 
  • Vegan slices, a plant-based alternative to cheese, by BioVeg / All In Foods
  • Plant-based and vegan pancakes, by Biobleud 
  • Red bean balls, by Ici & Là SAS 
  • Tomato sauce rich in vegetable protein thanks to quinoa and edamame beans, which provide depth and crunch, by Bryio 

Cosmetics:

  • Vegan Concealer 07 Orange, by Boho Green
  • Vegan cleansing foam, by Terra Ipsum 

 

[1] United States Department of Agriculture

[2] Study conducted by Vegan Life magazine and the Vegan Society, 2016

12 LSA 02/22/18