Half of French people say they have changed their purchasing habits or eating behavior over the past three years. For 48% of French people, this means using local products and short supply chains, a criterion that is among the top 5 commitments of the French to eating healthy and better.¹.

The phenomenon is expected to continue to grow, particularly with the growing awareness of the importance of food sovereignty. Consumers strongly expect guarantees of proximity and transparency regarding origin from organic companies, which are called upon to provide them with additional guarantees of responsibility regardless of their sector of activity. Whether it's a regional preference, an act of activism, or a guarantee of quality, buying as close as possible to producers is indeed an approach supported by consumers. This local patriotism is important for sectors that struggle to obtain certification, when foreign offerings are more attractive.

However, there is no official definition of "local product" because the notion of proximity fluctuates depending on the region, the products, and whether or not their processing is taken into account.

So in this journey, sThe radius within which the ingredients are sourced, the percentage of ingredients from a local sector, the place of design and packaging of the product, as well as information on specific territorial labels or mentions will be mentioned. 

Since 2022, Natexpo has offered the local route to identify professionals involved in approaches combining organic and local products.The show thus offers the opportunity to target new potential partners based on specific origin criteria in order to stand out in an increasingly demanding organic market. 

¹ Organic Agency / CSA Barometer

 

To see the list of exhibitors for the Local route, click here <

 

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