Alter Nutrition was born out of a need encountered by its founder, James Thompson, a follower of healthy eating, looking for organic proteins, with a clear composition and free of chemical additives.

In 2016, he created the first certified organic Whey Protein alternative on the French market. Proud of its values, the Alter Nutrition brand is now based on 3 principles:

• source as locally as possible
• 100% organic formulas
• by favoring fair trade

From the very beginning, the brand chose Natexpo to raise its profile in the organic world. Over the years, the show has witnessed the growth of this French company. James Thompson shares his experience:

 

You exhibited at a Nursery stand in 2017: what was the face of your company like at the time?

At the time, Alter Nutrition was still a micro-enterprise; the range was very limited, both in terms of the number of products and in terms of variety. We had a 30m² laboratory in a business incubator and there was only one employee.

Today, the team has grown and we now offer more than fifty organic protein products, with the same high standards in terms of the origin and quality of our ingredients. We have just left the business incubator and are now located in a recent 500m² building from which we design and manufacture all of our Made in Dordogne products.

Our range is available for purchase on our website but also in Biocoop and Naturalia stores, among others.

 

How did this format present an opportunity for you?

The format was very interesting for a start-up sinceit allows access to the show with lower costs to begin and so on make yourself known to visitors to the show, both retailers and brand representatives.

We made some very interesting contacts during this first participation and we were able to expand our network by getting to know other organic companies.

 

Today you are exhibiting on a “traditional” stand at Natexpo: what does this new step represent in your strategy?

Just like our exit from the business incubator, this is an important step in the life of a startup that is beginning to establish itself on its own.

We hope this will be an opportunity to meet new buyers and partners and thus boost our visibility because we remain an SME and need this type of event to make ourselves known.

 

What impact has Natexpo had on the development of your business?

First of all, Natexpo allowed us to make ourselves known to retailers and buyers who were looking for the type of products we offer. We were able to make many contacts, some of whom have now become our clients.

Then from a reputation point of view, it allowed us to make ourselves a little better known in the organic world and to build our network of knowledge and partners.

And finally, we had some wonderful encounters and memories that we will keep for many years to come.

Any additional comments or remarks?

Alter Nutrition now offers more than fifty organic protein powders of plant origin (or not) and foods that are good for your health and the planet. Everything is made in Dordogne in our 500m² factory, with the help of people with disabilities to promote their integration.

Our Alter Nutrition brand is reserved for specialized organic distribution, but we are currently working on new concepts and custom manufacturing. Don't hesitate to come meet us at booth L128 to discuss your needs!

 

While waiting for the show, discover the brand's values ​​and their range of organic proteins on their website: www.alter-nutrition.com