Regional pavilions represent more than a quarter of the Natexpo trade show each year. In 2021, their presence broke a new record, with the first participation of the Ile de France and significant progress for the Pays de la Loire, which saw the surface area of their pavilions grow by 30%, Bourgogne Franche Comté (+64%) and Hauts de France (+39%). In total, 11 regions will present their historical know-how and varied skills as well as their ecological commitments.
Under each banner, the many exhibitors benefit from collective communication in the colors of their home region as well as a premium location. The shared space for exchange and networking can be offered in the pavilions and thus ensures a great group dynamic. To perfect this synergy, regional events can be organized to proudly carry the colors of the regions.
The attraction of local products
Very consistent with the local and short circuit trend, the collective pavilions bring together up to 60 regional companies each, food to cosmetic. Young shoots as well as organic pioneers participate in these unifying groups. Thanks to the structural cohesion of these pavilions, distributors have the means to highlight the know-how of the regions, thus responding to the strong customer demand who wish to consume locally produced products.
64% of French people say they favor local products when shopping – a phénomène which has been reinforced with successive lockdowns.
Regions present in force at Natexpo
This year again, Natexpo is highlighting the participation of many regions, whose companies active in organic products are brought together through various local organizations such as the Chambers of Commerce and Industry (CCI). The regions will thus return Bourgogne Franche Comté as well as the Grand Est region.
The Britain will be present through two organizations: Brittany International Trade (BCI), resulting from the merger of Bretagne International and CCI International Bretagne, and Bio Brittany InitiativeThe BCI helps businesses expand internationally, while Initiative Bio Bretagne promotes the development and promotion of the organic sector.
Dev'Up - Loire Valley Center launches a new visual identity for its “regionally produced” food brand. This region is also developing numerous centers of expertise, including Cosmetic Valley, a center of excellence in France in the perfume and cosmetics industry.
The Hauts de France, through the Promotion Committee, promote the know-how of their companies and offer them visibility in the region and internationally. Aprobio strives to structure and develop organic farming in the region.
New Aquitaine, through Interbio, benefits from the Bio Sud Ouest brand, as well as Val Bio Ouest, a business center in Charente-Maritime, dedicated to primary and secondary processing companies and production services linked to organic farming.
The Ad'Occ agency supports companies wishing to establish themselves in Occitania and those wishing to expand their international markets. The flavors of Occitanie are recognized through the brand south of France, which has 10,000 products including 6300 wines. The region Occitania is also the most represented French region at Natexpo among the other regional pavilions.
The South Provence-Alpes-Côte d'Azur region sees its fabric of agri-food industries supported by Aria South, a true driving force in this region.
Companies in the region Pays de la Loire, exhibiting under their pavilion at Natexpo, benefits from Food Loire to export their products more easily. For any conversion or support to organic farming, the Chamber of Agriculture supports the various stakeholders.
To get started in organic, innovate or bring your brand to life, Cluster Bio from the Auvergne Rhône Alpes region supports companies in the food, textile, cosmetics and dietary supplement industries.
Please note that companies from Rhône Alpes and Nouvelle Aquitaine will be present at the NurseryOthers from the Nouvelle Aquitaine food industry will be exhibiting on the Great Bath, accompanied by companies from Rhône Alpes and Brittany active in the cosmetics sector.
Ile de France, a land of flavors
For the first time at Natexpo, the organization Île-de-France Land of flavors associated with the Île-de-France region will present its food sector " du field to plate ". To make the players in this sector visible, the brand " Produced in the Isle of France » brings together and defends under a single banner the products of agricultural and food producers and businesses from across the Ile-de-France regionToday, 2700 products bear this signature.
Among the emblematic products of Ile de France are breads, brioches and pastries, livestock (lambs, cattle, poultry), drinks (Brie cider, Noyau de Poissy, beers brewed in Ile de France, etc.), fruits and vegetables, Paris ham, to name but a few.
The regions have their say
On space Agora At Natexpo, there will be numerous conferences explaining the approaches and actions of the regions. The program to date:
Sunday October 24 2021
11h: Bio Sud Ouest France, a tool for structuring fair trade organic sectors for operators in the South West
With Flavie Tiret, Interbio New Aquitaine
13h: Organic brewing sector in Auvergne-Rhône-Alpes: structure and market
With Bastien Boissonnier, Organic sector project manager, Cluster Bio
14h: The Committed Organic Territory label, a tool for your territories!
With Stephanie Thebault, Director of Initiative Bio Bretagne
Lundi 25 octobre 2021
14h: Breton milling industry: from research to finished product
With Stephanie Thebault, Director, Bio Bretagne Initiative
16h: Round table – Focus on organic processing in the South region
With Fleur Masson, Director of Business Services, Aria Sud – Cyril Bertrand, Facilitator of the RMT Actia TransfoBio – regional companies
Tuesday October 26 2021
11h: 2021 Study: The mentions that increase purchasing intentions for organic products
With Marithé Castaing, Business Development Manager and Adrian Petit, Director, Cluster Bio
12h: Round table – Territorial diversity and complementarity, a lever for export in Grand Est!
With Isabelle Heumann, President, Heumann – other companies Grand Est