Local en Bocal is an artisanal canned food company committed to using local produce. 100% of the fruit and vegetables used in their soups and dishes are grown on the doorstep of their production facility and purchased directly from the farmers.
A powerful initiative for employment which began in 2015 and has received the “Entreprise Solidaire d’Utilité Sociale” hallmark.
They took their first steps at Natexpo in 2018, when they were only a team of four, filling their jars in their small kitchen. Natexpo was an essential step for Charlotte Trossat, the company’s founder and director. Since then, their turnover has more than quadrupled.
We gathered her impressions of the show.
You exhibited in the Incubator in 2018: what was your company like back then?
Local en Bocal was a very young company. In 2018 we were making €200K turnover and producing our soups in a small facility, just the four of us. Having this stand at Natexpo was the starting point for our emergence in the organic world.
In what way was this exhibition format an opportunity for you?
We would never have had the means to rent a “traditional” stand, and yet it was essential for us to be present to tell the world about our products, meet buyers and get feedback from consumers. The Incubator format is an excellent opportunity for young firms. The stands are small and well-suited. The Incubator always attracts buyers who are out looking for new products.
Today you’re exhibiting in “The Big Splash” at Natexpo. What does this new step represent in your strategy?
It’s a step up for us! We are growing fast, with our 2020 sales reaching €820K, a nationwide footprint beginning to take shape, and a few great brands in production. Having said that, we remain young and fragile, and the Big Splash formula gives us a chance to increase our visibility for a very reasonable price.
What impact has Natexpo had on your company’s development?
Natexpo is always a great opportunity for us, a “must-attend” event: we meet new sales leads and new partners, which allows us each year to climb another rung of the ladder.
To find out more about Local en Bocal products, visit their website.