In its latest issue (No. 118, May/June 2025), Bio Linéaires devotes a special report to gluten-free*. Long a driving force of innovation in organic stores, gluten-free now seems to be seeking a second wind. However, industry players are convinced: the potential is there.

Alice Biau, strategic category manager for Nutrition and Health, highlights an encouraging dynamic: "Progress is driven by growth in the average basket. That said, the market can take off again in the organic network through a return to more extensive ranges, unique compared to supermarkets, recipes with improved taste and nutrition, an increase in dedicated shelves in the organic network, communications aimed at seniors who are already a majority target in "Life Stylers", more than 50% of sales are made by consumers aged 50 and over."

"According to some Spanish operators, the turnover of gluten-free

is superior to organic and the market is growing by double digits!”

For Bruno Pierre, president of ABCD Nutrition (Céliane…), the potential also exists, especially since gluten-free is a “public health issue,” believing that the approach Afdiag is attempting by targeting general practitioners is a step in the right direction. He also points out the differences in development between the French market and those of other countries such as Germany and especially the USA. Fabrice Fy, co-director of Nature & Cie, makes a similar observation: “When we compare with other foreign countries, we are very behind in retail, in organic or non-organic, as well as in food service (RHD). In the latter, in France, we do not meet the expectations of our consumers because we lack boldness and we do not dare to offer an offer because, supposedly, there is no demand. So, why is there demand in Spain, for example? According to some Spanish operators, the turnover of gluten-free products is higher than organic products and the market is growing by double digits!” It is not normal that there is such a big gap with our European neighbors. That is why I think there is a future."

The message is clear: the gluten-free market isn't lacking consumers, but it's lacking momentum. Time for action!

*: In this exclusive report, Bio Linéaires takes an in-depth look at current trends, challenges, and opportunities facing professionals in the specialized organic network, with key market figures in France and international trends. From historical developments to growth prospects, including consumer expectations and nutritional quality requirements, discover the keys to successfully navigating this dynamic market segment. Find this gluten-free file in issue: Bio Linéaires No. 118 – May/June 2025