Reclaiming local production
Thanks to the resilience of the entire organic sector, Natexpo was able to face the crisis, to celebrate the reunion of major players in the organic sector by bringing together 7965 professionals for this 2020 edition. Natexpo benefits from the trust of a spectacularly growing organic sector, and was able to hold its own to offer a 360° vision of current events and new challenges in organic, during 2 days of business and friendly exchanges.
Accompanied by major market players and loyal exhibitors at the show, Nearly 200 companies have decided to exhibit at Natexpo for the first time this year. A real springboard for young companies, the show was an opportunity for them to present their innovations, their responses to the challenges of organic farming today. The crisis will have been an accelerator of movements already initiated and known, particularly with regard to the local aspect which is strengthening, beyond the promise 'made in France'.
Enjoying organic, local, and high-quality products: this lifestyle is on the rise, especially since the crisis we experienced this year and the associated lockdowns. More and more consumers are looking to enjoy a healthy diet while participating in sustainable agriculture. These "locavores" choose to consume only seasonal products and prefer to buy their everyday foods from small producers rather than at the supermarket.
According to an Ipsos survey1, produced in 2019, 82% of French people prefer to buy products of French origin et 77% of supplies come from local producers.
Beyond AMAPs (Association for the Maintenance of Peasant or Local Agriculture), new concept groups emerget to promote local and organic production, as close as possible to end consumers.
Bringing together local talent, This is the concept of the Arche Farms : 51 farmers organized around a single farm for complete control of the sector from field to plate. In the same spirit, Organic Farms brings together 3 organic cooperatives to coordinate their production, processing and marketing of their members' collections. South of Bastia, Agrucorse brings together 5 producers of organic Corsican clementines.OPAC for its part, brought together in an association more than 40 citrus producers from the Isle of Beauty. Cultural is involved in local products and brings together 50 producers who offer, among other things, cucumbers, peppers, tomatoes and other beets grown as close as possible to end consumers. Solebio brings together producers and consumers from Provence in a pioneering structure to facilitate the marketing of local products.
Promote French know-how, This is the original objective of the creation of the Royal Jelly Producers Association which carries all its ambitions in its name and wishes to highlight the quality and know-how of French production.
Reassuringly, labels are also a guarantee of quality. In order to guarantee total transparency from the farm to consumers, the label Organic Fairtrade in France was created with 27 producer groups by Biocoop and Ethiquable. Bio Tomorrow They help farmers to switch to organic by supporting them during their conversion period.
Find the complete list of new exhibitors for 2020
1 https://www.ipsos.com/fr-fr/pour-79-des-francais-lorigine-geographique-dun-produit-est-primordiale